2 months ago
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Posted On: August 13th 2026, 05:03 pm
Brand guidelines are no longer just for people.
Something I've been noticing recently is how AI is changing the role of guidelines and playbooks. Traditionally, they've been written for designers, marketers and agencies. Increasingly, they're being used by AI.
As more businesses use AI to create copy, imagery and other assets, the guidance evolves too, such as prompt guidelines for messaging,�image direction and examples of what ‘on brand’ looks like.
A strong brand and guidelines helps businesses use AI to create work that still feels unmistakably theirs.
#branding #branddesign #brandstrategy
Something I've been noticing recently is how AI is changing the role of guidelines and playbooks. Traditionally, they've been written for designers, marketers and agencies. Increasingly, they're being used by AI.
As more businesses use AI to create copy, imagery and other assets, the guidance evolves too, such as prompt guidelines for messaging,�image direction and examples of what ‘on brand’ looks like.
A strong brand and guidelines helps businesses use AI to create work that still feels unmistakably theirs.
#branding #branddesign #brandstrategy
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