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JMCO | Jonathan Martin

@jmco.studio

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Strategic branding that helps founders launch, accelerate and expand
Worldwide brands built in South East London
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We've been squirrelling 🐿️ away pulling together our latest showreel to share our most transformative brand work. We love these projects and are working with new and current clients to generate even more impact. See more of these projects on our website. Link in bio ➡️ #studio #branding #showreel #website #creative #strategy by @jmco.studio
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a year ago
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When your business outgrows its name. I was chatting with a founder recently. A business can outgrow its name; services change, businesses scale, positioning evolves. Sometimes the name that made perfect sense five years ago starts to feel like it's holding the business back. But changing it isn't straightforward. You've already built recognition around it, customers know it. There's equity there. What can you do? Keep the name as it is and let the business evolve around it? Evolve the name to better reflect the positioning, while retaining some of the recognition you've built? Replace it with a new name, born from where the business is going next? The question is whether consistency with the past or clarity for the future matters more. by @jmco.studio
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2 months ago
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Brand guidelines are no longer just for people. Something I've been noticing recently is how AI is changing the role of guidelines and playbooks. Traditionally, they've been written for designers, marketers and agencies. Increasingly, they're being used by AI. As more businesses use AI to create copy, imagery and other assets, the guidance evolves too, such as prompt guidelines for messaging,�image direction and examples of what ‘on brand’ looks like. A strong brand and guidelines helps businesses use AI to create work that still feels unmistakably theirs. #branding #branddesign #brandstrategy by @jmco.studio
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2 months ago
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Sometimes founders don't need more ideas. They need direction. Something I've noticed from recent brand conversations: founders rarely arrive with one clear problem. Usually it's a mix of ideas, questions and uncertainty. The most valuable part of the conversation isn't always finding the answer. It's helping work out what matters most at that time. What to focus energy on? What can wait? Where will effort have the biggest impact? Sometimes a clear plan is the biggest step forward. #branding #branddesign #brandstrategy #startupbranding #founderbrand by @jmco.studio
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2 months ago
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Building is easier. Being remembered is harder. It's never been easier to start a business. Al has lowered the barriers to creating products, brands, communications, content etc. But when everyone is starting a business and has access to the same tools, the advantage isn't just being able to build something. It's creating something people understand, trust and remember. #branding #brandstrategy #startupbranding #brandingagency by @jmco.studio
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3 months ago
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Marketing conversations often become branding conversations. I've had a few conversations with founders recently that all started in a similar way. "We need help with our marketing." More awareness. More leads. More growth. But before long, we're discussing; Who are we really for? What makes us different? Why would someone choose us? Those aren't marketing questions. They're deeper brand strategy questions. #branding #designstudio #startupbranding #founderbrand by @jmco.studio
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3 months ago
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After our rebranding work with @reframedigitalagency I wanted to share insights into our process and what it’s like to work with JMCO from Reframe founder Mike’s point of view. #branding #identity #brandstrategy #brand by @jmco.studio
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10 months ago
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Highlights of our recent @reframedigitalagency website design. Part of our recent rebranding work. #branding #identity #logo #website taken in London, United Kingdom by @jmco.studio
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10 months ago
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Visuals of our brand and comms work with @reframedigitalagency which involved brand strategy, naming, visual identity, messaging, animation, web design and stationery. #branding #rebrand #brandidentity #logo #website taken in London, United Kingdom by @jmco.studio
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10 months ago
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From Taunt Digital to Reframe Digital. We helped @reframedigitalagency define their new name as part of our rebrand work. In a crowded market it was a challenge to define a name that captured their values and personality and stood out from the many competitors in their industry. Landing on Reframe felt like finding that needle in a haystack. It captures so many facets of our brand strategy work and captures so much about their approach. It’s incredibly powerful as the first brand touchpoint and laying the foundation of their brand. #branding #rebrand #brandstrategy #identity #naming #logo #animation by @jmco.studio
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a year ago
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At the start of our brand strategy work with @reframedigitalagency we narrowed down a very powerful principle that guided all our branding decisions. They help creatives focus on the creative unrestricted by digital limitations, or simply put, Freedom. This became central to all of our creative exploration. #branding #strategy #identity by @jmco.studio
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a year ago
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It’s always great to know what our clients think of the process. “Very perceptive and good listeners. We dived deep into the core of what the brand should be, combined it with past experiences and explored fully.” Mike Kalantidis, Reframe Digital founder #branding #identity #website by @jmco.studio
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a year ago
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