Posted On: August 1st 2026, 07:59 pm
Some of my favourite projects start with a sentence that makes me think…
“I’ve absolutely no idea what that means.” 😅
That was this one.
Once we unpacked it, though, it became a really interesting strategic project. It wasn’t about LinkedIn posts at all. It was about helping the right people discover my client’s expertise by strengthening existing relationships and being intentional about where she shows up.
It’s a reminder that marketing isn’t always about creating more content.
Sometimes it’s about making better use of the connections you already have.
I love projects that make me learn something new, stretch my thinking and solve a problem that isn’t immediately obvious.
And yes… now I know exactly what a LinkedIn Ecosystem is. 😉
#MarketingVA #LinkedInStrategy #RelationshipMarketing
#VirtualAssistant #WicklowBusiness