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Posted On: August 4th 2026, 12:18 pm
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The Untold Story of Sareen Sports
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N. K. Sareen had to give up his dream of becoming a cricketer because of financial difficulties, but he never left the game behind.
In 1969, he founded Sareen Sports in Meerut with a simple goal: to create cricket bats designed around the individual needs of players.
At a time when foreign equipment dominated the market, SS focused on customised weight, handles, balance and performance. This approach gradually earned the trust of leading cricketers.
SS bats were used during VVS Laxman’s historic 281-run innings and Virender Sehwag’s legendary 309-run triple century.
Today, Sareen Sports exports cricket equipment to nearly 80 countries, proving that sometimes a dream does not end—it simply changes direction.
Follow for more inspiring Indian business stories.
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#SareenSports #SSCricket #IndianBrands #BusinessStory #CricketHistory
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Sareen Sports story, SS cricket bats, N K Sareen, Indian cricket brand, Meerut sports industry, VVS Laxman 281, Virender Sehwag 309, Indian sports brand, cricket equipment manufacturer, SS bat history, Indian business stories, cricket entrepreneurship, global Indian brand, sports manufacturing India, inspiring founder story
.
N. K. Sareen had to give up his dream of becoming a cricketer because of financial difficulties, but he never left the game behind.
In 1969, he founded Sareen Sports in Meerut with a simple goal: to create cricket bats designed around the individual needs of players.
At a time when foreign equipment dominated the market, SS focused on customised weight, handles, balance and performance. This approach gradually earned the trust of leading cricketers.
SS bats were used during VVS Laxman’s historic 281-run innings and Virender Sehwag’s legendary 309-run triple century.
Today, Sareen Sports exports cricket equipment to nearly 80 countries, proving that sometimes a dream does not end—it simply changes direction.
Follow for more inspiring Indian business stories.
.
#SareenSports #SSCricket #IndianBrands #BusinessStory #CricketHistory
.
Sareen Sports story, SS cricket bats, N K Sareen, Indian cricket brand, Meerut sports industry, VVS Laxman 281, Virender Sehwag 309, Indian sports brand, cricket equipment manufacturer, SS bat history, Indian business stories, cricket entrepreneurship, global Indian brand, sports manufacturing India, inspiring founder story
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