2 months ago
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Posted On: August 14th 2026, 09:10 pm
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How do you get 25 CMOs to stop talking to each other (arguably our favorite pastime)? Put us inside the 150-year-old world of @audemarspiguet and witness a room full of marketers become completely enchanted.
There was something pretty magical about watching people who spend their lives building brands get to experience one in full 360° surround sound: the history, craft, precision, obsession and hundreds of tiny details that add up to something capable of enduring for 150 years.
And then I met the Code 11.59 Starwheel.
I was instantly obsessed with the idea of the wandering hour: a centuries-old complication that reimagines something as fundamental as how we read time. Once I understood how to read it, it became my favorite thing in the room.
A great reminder: even the things we “know” have a fixed way of working can be reconsidered, reimagined and made magical again ⌚️ @nadine.dietz & Sophie Bambuck y’all delivered a winner.
There was something pretty magical about watching people who spend their lives building brands get to experience one in full 360° surround sound: the history, craft, precision, obsession and hundreds of tiny details that add up to something capable of enduring for 150 years.
And then I met the Code 11.59 Starwheel.
I was instantly obsessed with the idea of the wandering hour: a centuries-old complication that reimagines something as fundamental as how we read time. Once I understood how to read it, it became my favorite thing in the room.
A great reminder: even the things we “know” have a fixed way of working can be reconsidered, reimagined and made magical again ⌚️ @nadine.dietz & Sophie Bambuck y’all delivered a winner.
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