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Krystal Hauserman

@krystalhauserman

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Chief Marketing Officer | Beauty, Consumer, Entertainment | Adventures @mstravelicious

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🛥️ What a week in Miami! From game-changing convos to unforgettable connections—grateful for every moment. Sat down with @avery.akkineni on the @vaynerx yacht, moderated a fan-fave session on community & co-creation with Gen Z at @possible.event, dove into the future of creators at @adweek House, joined team @noyz_official for our first influencer event in MIA and absolutely electric meet-and-greet with the Kalogeras sisters @demitrakalogeras @sundaykalogeras @eliana.kalogeras at @ultabeauty. Bonus moments? Cuban food & music in Little Havana (thank you jefa @malenahiguera for showing us the ways) and @marthastewart48 … Icon status confirmed. #Possible2025 #CMOLife #MarthaStewartEnergy taken in Miami, Florida by @krystalhauserman

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a year ago

So I just discovered a treasure of images tagging the account I don’t use. Latergram extreme 🩷 by @krystalhauserman

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2 years ago

There are those special people in life who, every time you see them, ALWAYS leave you thinking and better for it. @marctothec is that person for me. It’s usually right before we say our goodbyes. There’s one line, one provocation that stops me in my tracks and stays with me for months. Sometimes years. I have a mighty collection of them now. You’ve got a rare gift my friend, to make even the thinkers think differently. If you’ve not read his book “For the Culture” do it. Excited for his upcoming “Good Soil,” available for preorder now. taken in Los Angeles, California by @krystalhauserman

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4 days ago

Left @blackweekofficial LA inspired, well fed and glad I made it out. Cheers to @3rdgeers @andreggray @el.adan.19 @chloezuanich & brandy stone. Getting something like this off the ground takes so much more than most people see.

And to the sponsors who helped make it possible: @proctergamble @mielleorganics @eosproducts @invisalign @shipt @complex @publicisgroupe @yahoo @itsnova @elfcosmetics @overtime @iheartmediaofficial and many more. taken in Los Angeles, California by @krystalhauserman

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6 days ago

Our industry loves to get together. There is, quite literally, something happening every week of the year. And with life and work busier than ever, I’ve become super selective about where I spend my time. My measurement? The I Quotient. How much INSPIRATION will it deliver? Big thinkers. Big ideas. New perspectives. Conversations that get me out of the way I see things and disrupt my brain. By that measure, @Forbes CMO Summit is a 10/10 every damn time. HT @lindaboff 🩷 taken in Aspen, Colorado by @krystalhauserman

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21 days ago

There’s something pretty special about getting some of your favorite marketing minds around one table. People who’ve built, shaped and reinvented some of the brands we all know and love; swapping stories, ideas and plenty of laughs. One of those nights that reminds you how much you love this crazy business. ❤️ taken in Casa Tua Aspen by @krystalhauserman

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a month ago

Celebrating Richard and his stunning new book, Pleasure Principles #worldtour #fangirl @flamingo_estate Whenever you need a re-set, light up that heirloom tomato candle! 🍅 🕯️ taken in Farmshop Brentwood by @krystalhauserman

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There’s something about founder-led companies that has always fascinated me. Big vision, bold ambition, moving fast, disrupting categories and building things that didn’t exist before.

I spent the past week in Dubai with @monakattan and the @kayali team. So much of my career has lived at the intersection of community, creators, culture and storytelling, understanding where consumers are moving, getting there early and helping brands shape what comes next.

Mona is one of those rare founders with the vision, ambition and incredible team around her to make big things happen #inspired. ❤️ taken in Dubai, United Arab Emirates by @krystalhauserman

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2 months ago

Fragrance is culture, ritual + art form, especially in Dubai. Oud, saffron, amber, musk swirling everywhere and today I got to experience some of the region’s incredible fragrance houses and producers firsthand @amouageofficial @kayali @taifalemarat and a UK bestie @clivechristianperfume taken in Dubai, United Arab Emirates by @krystalhauserman

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How do you get 25 CMOs to stop talking to each other (arguably our favorite pastime)? Put us inside the 150-year-old world of @audemarspiguet and witness a room full of marketers become completely enchanted.

There was something pretty magical about watching people who spend their lives building brands get to experience one in full 360° surround sound: the history, craft, precision, obsession and hundreds of tiny details that add up to something capable of enduring for 150 years.

And then I met the Code 11.59 Starwheel.

I was instantly obsessed with the idea of the wandering hour: a centuries-old complication that reimagines something as fundamental as how we read time. Once I understood how to read it, it became my favorite thing in the room.

A great reminder: even the things we “know” have a fixed way of working can be reconsidered, reimagined and made magical again ⌚️ @nadine.dietz & Sophie Bambuck y’all delivered a winner. taken in Los Angeles, California by @krystalhauserman

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2 months ago

🩷 #Cannes2026 taken in Cannes, Côte D'azur by @krystalhauserman

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4 months ago

@cannes_lions 2026 kicks off. Already inspired! taken in Cannes by @krystalhauserman

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4 months ago