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Krystal Hauserman

@krystalhauserman

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Chief Marketing Officer | Beauty, Consumer, Entertainment | Adventures @mstravelicious

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They went coast to coast.
And I was there for it.

I got to contribute to the first @blackweekofficial two years ago in NYC, talking cultural consumption, so it’s only right that we’d run it back at this year’s offering in LA, but this time talking about the culture of work.

There’s something super special about this gather, and I consider myself lucky to be a part of it.

S/o to @joeanthonyspeaks, @3rdgeers, @andreggray, @el.adan.19, and the entire team at Blackweek for having me last week.

And tons of good vibes to former student—now photographer extraordinaire— @ritavegaphoto

I’m super grateful 🙌

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“Forbes”

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Incredible time at @cannes_lions 💕

#canneslions #cannes2026

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Day 1 at @cannes_lions inspired me to really believe the future belongs to people who know how to connect.

Over the course of one day, I found myself moving between conversations about wellness, sports, community, creativity, entrepreneurship, marketing, and culture all themes that are becoming increasingly interconnected.

A few highlights:
• @_thewellnessoasis in partnership with @linkedin with conversations featuring @garybrecka , @shahabelmi of @cymbiotika , @cp3 , @chrissyteigen , and @johnlegend discussing wellness, longevity, entrepreneurship, and life beyond the spotlight.
• @sportbeachco x @stagwellglobal breakfast with discussions around pickleball, mental health, community, and the evolving role of sports in culture.
• An outstanding session at @femalequotient : Passion to Participation: Building the Fan Community, featuring Marcel Dinkins, @celessa of @sephora , Josh Noval of @nbcuniversal , and Uzma Rawn Dowler of @mlb
• Insightful conversations with @marisathalberg of @jcpenney sharing the very thoughtful partnership with @ashleygraham emceed by the brilliant @allisonstatter of @blendedstrategy on the changing relationship between brands, consumers, and culture.
Popped by @lbbonline to hear from
Michele Gauthier, VP Production NA and LATAM, @shutterstock_studios
@hvy_mnthl , Co-Executive Creative Director The Mayda Creative Co.
Andrew O’Dell, Co-founder SILVERSIDE
and listen to them share their thoughts on “Generative Revolution: From Prompt to Production”

And perhaps my favorite part of the day: the conversations between sessions.
I met the team from @renttherunway in real life and talked about ideas, connected with the former CMO of @parishilton , and had countless conversations with people building fascinating companies, communities, and ideas around the world.

#CannesLions #Cannes2026 #Marketing #Community #Creativity Leadership ConnectionEconomy CannesLions2026

So inspired by:
@andreasullivanvyve @omgdjjudy @relentless.leigh @aimeeslaimee @kathisr_chief_reinventor @rembrandt @sassifraz @krystalhauserman and so many more!

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Documenting what was a very entertaining 72 hours at Cannes Lions. Was congratulated no less than 700 times on the Knicks 🏆. Celebrated my bday with flavor flav. Hosted a 🔥Boardroom x JPMC happy hour 🎉 and saw a lot of old friends. Giannis got traded. A lot happened. See ya next year.

Banker squad in 🇫🇷
📷: @smensahlumor

Testing out this new multiple captions feature, can you add a different song to each slide? Can’t figure that out…

When @lauracorrenti builds an insane @nyknicks 🎂 in Cannes 🇫🇷

Well, 46 off to a great start… cheers @flavorflavofficial. Thanks for turning your @deepbluesportsent dinner into my bday party @lauracorrenti 🎉🎉🔶🔷🏆

Knicks in how many @anthonyramosofficial? 👋

Hi @kkreuzy @chrissyteigen

Don’t forget to pickup your @infatuation guide to the best of the still terrible restaurants in Cannes.

@jaxsnj on his favorite restaurants in Seattle…

@chrissyteigen, what’s your favorite of all the ad campaigns you’ve starred in?

Legends & Friends

Showed up in the same fit…

Boardroom x JPMC 🇫🇷 happy hour hosts with the most. KD, come to the Knicks man, you can have that Shamet salary slot.

An acceptable setting for a 🌅 @janellemonae show

Moving in…

Popped up a @grantissimi @parcellewine bar for chase media solutions.

Again, Knicks in 👋

Beach @smensahlumor

Some wild 🔶🔷 customs spotted in the wild on @iamdrewbutler

@max_siegelman made an insane linen @siegelmanstable hat for our @boardroom x @jpmorgan @chase event 🔥🇫🇷

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Not a fragrance ad. The unlocking of community.

For the launch of the fragrance ‘Only Human’ from @noyz_official we turned Chelsea Triangle during NYFW into a live portrait studio and let New Yorkers be the face of the marketing launch.

Real people → real-time OOH in SoHo. Beauty launch without the beauty rules.

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@adagethelist Welcomes Krystal Hauserman!

CMO to category disruptors. Forbes Top 50 Entrepreneurial CMO.

Built brands like NOYZ, 11:11 Media, and campaigns for Nike, NBA, Uber + more.
Ad Age’s 2024 Social Campaign of the Year. 🔥

#TheList #MarketingLeader #GenZStrategy #CMOPerspective #WomenInMarketing #AwardWinningWork #BrandBuilder #DisruptorBrands @adage @metaforbusiness

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Her majesty

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Pass the phone to a speaker on the latest episode of #MarketingForTheNow 📢

Check out the latest episode through the link in our bio!

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