Veredictas Internacional

Mirinda Día de Muertos - WORLD BEST PACKAGING SELECTION WBP Award for the best BEVERAGE packaging, bottle and/or label design by PEPSICO INTERNACIONAL MEXICO S DE RL DE CV
for Marketing Team in Ciudad de México
https://www.veredictas.com/show/elenaloch/en
A special edition of Mirinda for Día de Muertos that fuses Mexican tradition with brand identity.To celebrate Día de Muertos, a special edition of Mirinda cans and bottles was designed to connect the brand’s vibrant identity with the most iconic symbols of this Mexican festivity. Mirinda’s orange color becomes a visual bridge to the cempasúchil, the flower most closely associated with the holiday, while its mandarin slices form petals that create festive blossoms. The mandatory black regulatory seals on the packaging were integrated into the design, generating a contrast that evokes the mystery of the season. The black from these seals opened the possibility of incorporating this color into the palette, enabling the creation of hidden skull silhouettes in the style of Giuseppe Archimboldo. The full verdict is available at www.worldbestpackaging.com #packaging #packagingdesign #pack #diseño #envase #embalagem #design #worldbestpackaging #veredictas