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Vasily KasSab | FireStarter | Designer(@vkassab)'s profile avatar HD Profile

Vasily KasSab | FireStarter | Designer

@vkassab

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*VP Design LATAM & APAC at Fortune 50
*VP Lifestyle & Fashion at PepsiCo
*Proud Dog Parent @doglifechanger
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🤠🔥 Botas, sombrero y mucha actitud.​ PEPSI® BLACK se suma a la energía de ARRE con una propuesta inspirada en la cultura regional mexicana, llevando su personalidad a un nuevo escenario.​ Porque hay colaboraciones que nacen para destacar. 🥤✨​ ​ by @vkassab
16
2 months ago
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How is 2026 going so far ! #moments #experiences #westmeetseast #moreismore by @vkassab
4
3 months ago
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With @pepsimex , One of those Backstages to remember ;) with @estilodf for the magazine cover, Staring @lobo.st , @djmarianabo BO and @palomamorphy . fully Styled in our Pepsi Podium collection ! Thank You @ranastrauss taken in Mexico City, Mexico by @vkassab
13
a year ago
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🌟 Once Upon A Time in the Parking Lot 📸✨ With @cheetos_mx @doritos_mx & @pepsimex @classicfootballshirts #style #design #art #passion #lifestyle #brand taken in Mexico City by @vkassab
6
a year ago
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🔥🌶️❤️‍🔥GranMalo x FlaminHot part mischief, part heritage, All Attitude . . #Flaminhot #limitededition #collab #granmalo taken in Mexico City, Mexico by @vkassab
7
a year ago
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Introducing Vassily Kassab VP PepsiCo Design Latin America & Licensing + Lifestyle Merchandising Global, Veredictas World Ambassador and member of the jury for the international honor for design students, VEREDICTAS CUM LAUDE. Submit your best design works in www.designcumlaude.com We wish you much success!! #design #award #studentsaward #cumlaude #designcumlaude #veredictas #designexcellence @pepsico_design @vkassab by @vkassab
7
5 months ago
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✨ Así se vivió la pasarela de Pepsi®️ en Volvo Fashion Week México. La marca presentó The Pepsi Club Collection, una propuesta que fusionó diseño, cultura pop y actitud audaz en una pasarela que celebró la creatividad y el estilo urbano con el sello icónico de Pepsi®️. #PepsiFW #PepsiBlack #FashionWeek #PepsiStyle #FashionPepsi #FashionDeservesPepsi #VFWMx by @vkassab
4
a year ago
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Mirinda Día de Muertos - WORLD BEST PACKAGING SELECTION WBP Award for the best BEVERAGE packaging, bottle and/or label design by PEPSICO INTERNACIONAL MEXICO S DE RL DE CV for Marketing Team in Ciudad de México https://www.veredictas.com/show/elenaloch/en A special edition of Mirinda for Día de Muertos that fuses Mexican tradition with brand identity.To celebrate Día de Muertos, a special edition of Mirinda cans and bottles was designed to connect the brand’s vibrant identity with the most iconic symbols of this Mexican festivity. Mirinda’s orange color becomes a visual bridge to the cempasúchil, the flower most closely associated with the holiday, while its mandarin slices form petals that create festive blossoms. The mandatory black regulatory seals on the packaging were integrated into the design, generating a contrast that evokes the mystery of the season. The black from these seals opened the possibility of incorporating this color into the palette, enabling the creation of hidden skull silhouettes in the style of Giuseppe Archimboldo. The full verdict is available at www.worldbestpackaging.com #packaging #packagingdesign #pack #diseño #envase #embalagem #design #worldbestpackaging #veredictas by @vkassab
4
2 months ago
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What a Start in 🇲🇽 ✨⚡️🔥 #mexico #worldcup #worldcup2026⚽️ #football by @vkassab
7
4 months ago
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With the Best Team, Creating, Sharing & Pushing the limits ! Everyday ! @pepsicomex @pepsico_design @pepsimex @fashionweekmx #PepsiFW #PepsiBlack #FashionWeek #PepsiStyle #FashionPepsi #FashionDeservesPepsi #VFWMx by @vkassab
6
a year ago
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En la pasarela de Volvo Fashion Week México, @pepsimex x @vkassab redefine su presencia: cómo una pieza clave en la cultura pop. Su participación celebra la intersección entre moda y energía creativa, entre la efervescencia del instante y el poder de transformar el futuro. En un entorno donde la autenticidad es la nueva forma de lujo, Pepsi se convierte en un símbolo de identidad colectiva. by @vkassab
14
a year ago
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✨ Back to the 'good old process' at this stunning abandoned villa in #Mexico, where #time stands still - The #vintage #vibes, the overgrown pool, and the whispers of history create a #magical backdrop for memories in the making with our #pepsi collection Let's celebrate the #beauty & #art of #storytelling through our lenses. 📸 #GoodOldProcess #design #love #lifestyle #collection #photoshoot #photoshooting #skate #skateboard #limitededition taken in Mexico City, Mexico by @vkassab
3
10 months ago
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