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vkassab

@vkassab

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*VP Design LATAM & APAC at Fortune 50
*VP Lifestyle & Fashion at PepsiCo
*Proud Dog Parent @doglifechanger
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Que semanita y la que sigue AHHHH. Lo mejor la cara de @aguslingals en el slide 16 🤣🤣🤣
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FASHION WEEK MEXICO CITY 2026❤️ wow, este siempre fue uno de mis sueños porque los que me conocen saben que uno de mis grandes amores aparte de la música es la moda, no me imaginé poder estar aquí y no solo tocando, también haciendo yo la música original especial para el show y poder presentarla ahí es algo que como artista me llena de muchisimas formas después de tanto trabajo, horas en el estudio y mas❤️‍🩹 . Gracias gracias a todos los que fueron parte de todo este proceso, @ravermx mi familia que me sigue acompañando cada vez mas arriba, @azviik tu sabes que fuiste clave para que todo esto fuera posible también, a cada persona que sabe el rol que ha tenido conmigo. @doritos_mx por su show tan increíble que me dejo poner mi granito de arena en algo tan impresionante ❤️ @vkassab thank you so much for having on this amazing ride, for your creativity and inspiration, and for letting me run free with my own creativity to play my part in your vision 🙏🏼 i cannot thank you enough ❤️‍🩹❤️‍🩹 Por siempre gracias
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[ @joowon_daniel x @doritos_mx ] > @fashionweekmx #VFWMX ⚙️ @jppppppppd Thanks @michlrl @magenta_pm @volvocarmexico / @coloursmexico
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#volvofashionweekméxico #fashionweek #runway #2026
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🤠🔥 Botas, sombrero y mucha actitud.​ PEPSI® BLACK se suma a la energía de ARRE con una propuesta inspirada en la cultura regional mexicana, llevando su personalidad a un nuevo escenario.​ Porque hay colaboraciones que nacen para destacar. 🥤✨​ ​
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FH in collab with Holanda - WORLD BEST PACKAGING SELECTION WBP Award for best FOOD packaging by PEPSICO INTERNACIONAL MEXICO S DE RL DE CV for Mkt in Mexico https://www.veredictas.com/show/elenaloch/en Effectively connecting with two key audiences: fans of the spicy flavor of Flamin’ hot and loyal consumers of Holland ice cream. The challenge was to translate this unexpected combination into a packaging design that immediately communicated an innovative and provocative sensory experience. The design clearly and attractively communicates the product’s duality: a popsicle with a spicy kick. The product’s central image, combined with the vibrant colors associated with Flamin’ Hot, conveys freshness with an intense sensorial charge. The packaging sparks immediate curiosity, standing out at the point of sale and connecting with consumers seeking new experiences.The palette takes center stage, wrapped in graphic fkames that represent the spicy effect in a stylized and powerful way. The full verdict is available at www.worldbestpackaging.com #packaging #packagingdesign #pack #diseño #envase #embalagem #design #worldbestpackaging #veredictas
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7Up Destinos Venezuela - WORLD BEST PACKAGING SELECTION WBP Award for the best BEVERAGE packaging, bottle and/or label design by PEPSICO INTERNACIONAL MEXICO S DE RL DE CV for Marketing Team in Venezuela https://www.veredictas.com/show/elenaloch/en 7UP celebrates four Venezuelan destinations and the spirit of travel with a limited edition.For this limited-edition launch, 7UP Venezuela presents four designs inspired by iconic destinations in the country: Mérida, Chichiriviche de la Costa, Roraima, and Morrocoy. Each design captures the essence of its location and invites the consumer to travel just by looking at the can. The execution celebrates Venezuela’s cultural and natural richness and strengthens the brand’s emotional connection with its local audience through a refreshing and optimistic design. The challenge was to develop a packaging collection that reflected 7UP’s visual identity while integrating unique illustrations of each destination. The identity of the destination and the brand had to coexist in balance on the can. The full verdict is available at www.worldbestpackaging.com #packaging #packagingdesign #pack #diseño #envase #embalagem #design #worldbestpackaging #veredictas
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Mirinda Día de Muertos - WORLD BEST PACKAGING SELECTION WBP Award for the best BEVERAGE packaging, bottle and/or label design by PEPSICO INTERNACIONAL MEXICO S DE RL DE CV for Marketing Team in Ciudad de México https://www.veredictas.com/show/elenaloch/en A special edition of Mirinda for Día de Muertos that fuses Mexican tradition with brand identity.To celebrate Día de Muertos, a special edition of Mirinda cans and bottles was designed to connect the brand’s vibrant identity with the most iconic symbols of this Mexican festivity. Mirinda’s orange color becomes a visual bridge to the cempasúchil, the flower most closely associated with the holiday, while its mandarin slices form petals that create festive blossoms. The mandatory black regulatory seals on the packaging were integrated into the design, generating a contrast that evokes the mystery of the season. The black from these seals opened the possibility of incorporating this color into the palette, enabling the creation of hidden skull silhouettes in the style of Giuseppe Archimboldo. The full verdict is available at www.worldbestpackaging.com #packaging #packagingdesign #pack #diseño #envase #embalagem #design #worldbestpackaging #veredictas
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More beautiful animas spayed & neutered! I have been a little quiet lately because the puppies are consuming so much of my time but that doesn’t mean we have stopped sponsoring spay and neuters! I am doing a combined post to thank Pet Project Rescue - Minneapolis and our individual donors! Over the last week, we have spayed/neutered: 15 animals: 2 dogs 13 cats These totals bring us to 615 dogs and cats spayed/neutered in 2026! Thank you everyone so much!!! #RoccosRelief #PetProjectRescue #spayandneuter #community #grateful
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Rincon Tostitos - GOLD BRANDOR MEDAL for the best brand presence in an environment (outdoor advertising, events) by PEPSICO INTERNACIONAL MEXICO for Mkt in Mexico City https://www.veredictas.com/show/elenaloch/en Tostitos® in Mexico gets even closer to our consumers with the opening of Rincón Tostitos® in Monterrey, the brand's first permanent space dedicated to gastronomy and entertainment, while supporting local businesses.More than a meeting point, Rincón Tostitos® is a vibrant space, full of color, flavor and creativity. It is a celebration of the culinary ingenuity that defines Mexico - the same ingenuity that has turned our products into more than just a snack: they have become a shared experience. Our consumers have transformed Tostitos® into a canvas for creativity, reimagining the way they are enjoyed and giving them a special place in Mexico's food culture. As a brand, we not only value this, we celebrate it. #brandor #brandormedal #branding #marca #brand #brandingexperience #medallabrandor #Veredictas
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Introducing Vassily Kassab VP PepsiCo Design Latin America & Licensing + Lifestyle Merchandising Global, Veredictas World Ambassador and member of the jury for the international honor for design students, VEREDICTAS CUM LAUDE. Submit your best design works in www.designcumlaude.com We wish you much success!! #design #award #studentsaward #cumlaude #designcumlaude #veredictas #designexcellence @pepsico_design @vkassab
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🐶Pupdate: Negra! After 8 rounds of chemotherapy, Negra went to the vet yesterday for her checkup and we are waiting for the results of her TVT test to make sure there are no cancer cells left. If there are, we will continue with another round of chemo and then retest. Reminder of Negra’s Diagnosis: 🐶TVT (transmissible venereal tumor) — curable with chemotherapy (2 rounds completed, 3rd round on Saturday the 29th) 🐶Severe secondary infection — treated with IV antibiotics & anti-inflammatory medication 💛 HOW YOU CAN HELP: 🐶 Donate any amount — every single dollar makes a difference! 📢 Share this post to help us reach more people! 📲 Donate here: 🌎 PayPal: paypal.me/rrfmexico 🇺🇸 Venmo: @rrfmexico 🔗 Or click the link in our bio #tvt #community #spayandneuter
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