Naradai Social Intelligence

Share of Voice (SOV) gets quoted in every marketing meeting and understood in almost none. Quick, honest primer:

What it is: your brand’s slice of the total conversation in your category.

Why it matters: it’s a leading indicator. SOV tends to move before market share does — rising SOV often predicts growth; falling SOV is an early warning.

Where teams go wrong:
— Measuring volume without sentiment (loud ≠ loved)
— Picking the wrong competitor set
— Counting mentions they can’t verify

Done right, SOV is the single best one-number answer to “how are we doing?” — which is exactly why it’s the default KPI we onboard Naradai users to.

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