2 months ago
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Posted On: September 2nd 2026, 01:15 pm
How do you build an experience that is meant to feel almost effortless?
In spring 2025 in Paris, we installed an AI powered interactive pavilion for the launch of Glossier’s Fleur fragrance. Bringing together a soft spatial environment, projection, sound, light and an AI-driven interaction.
Behind the finished experience was a lot of testing and calibration: positioning the projection across the fabric surfaces, tuning the lighting, integrating the hidden sensors and making sure the different technical elements responded in the right sequence.
The aim was for all of that complexity to disappear once the doors opened. Visitors simply lifted the fragrance bottle, and the space responded around them.
With
@glossier
@satisandfy_eu
@double.dragon.agency
Photography by @juanjerez
#Glossier #AI #SpatialDesign #ExperientialDesign
In spring 2025 in Paris, we installed an AI powered interactive pavilion for the launch of Glossier’s Fleur fragrance. Bringing together a soft spatial environment, projection, sound, light and an AI-driven interaction.
Behind the finished experience was a lot of testing and calibration: positioning the projection across the fabric surfaces, tuning the lighting, integrating the hidden sensors and making sure the different technical elements responded in the right sequence.
The aim was for all of that complexity to disappear once the doors opened. Visitors simply lifted the fragrance bottle, and the space responded around them.
With
@glossier
@satisandfy_eu
@double.dragon.agency
Photography by @juanjerez
#Glossier #AI #SpatialDesign #ExperientialDesign
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