21 days ago
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Posted On: September 29th 2026, 09:25 am
I’ve been thinking about personal brands a lot lately.
Because… did we all accidentally create jobs for ourselves? 😂
The whole point was meant to be more freedom, more opportunities, more control over what you do.
But now there’s this pressure to constantly post, be visible, share the wins, build the audience, keep people interested…
And at some point you have to ask: am I building a business, or am I just building a very demanding Instagram account?
Anyway, I wrote about it properly over on Office Hours.
If this is something you’ve been thinking about too, the full piece is on Substack — link in bio.
Because… did we all accidentally create jobs for ourselves? 😂
The whole point was meant to be more freedom, more opportunities, more control over what you do.
But now there’s this pressure to constantly post, be visible, share the wins, build the audience, keep people interested…
And at some point you have to ask: am I building a business, or am I just building a very demanding Instagram account?
Anyway, I wrote about it properly over on Office Hours.
If this is something you’ve been thinking about too, the full piece is on Substack — link in bio.
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