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The Tatva

@thetatvaindia

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Posted On: September 29th 2026, 06:16 pm
PhonePe has completed 10 years in India, and to mark the milestone, the digital payments platform has released a special ad film celebrating the people who have been part of its journey.

For the film, PhonePe brings in record-holder artist Shahu. He is known for saying 494 words in one minute, a record confirmed by the India Book of Records in August 2024.

In the new campaign, Shahu takes the tribute to the streets. Standing in the middle of the city with a saxophone, he announces the names of PhonePe users, turning an everyday digital payment experience into a public celebration of the people behind the platform.

The idea connects to PhonePe’s decade-long journey, which has grown from a digital payments app into a platform used by hundreds of millions of people across India. PhonePe says it crossed 700 million, or 70 crore, lifetime registered users on April 29, 2026.

The latest film takes that idea further by putting the users at the centre of the anniversary. Rather than only celebrating the company completing a decade, PhonePe uses the campaign to recognise the millions of people who have been part of its growth.

From its early days as a UPI payments app to reaching 70 crore registered users, PhonePe’s 10-year journey has been closely linked with the growing use of digital payments in India.

And this time, its anniversary message is simple: the decade belongs not just to PhonePe, but also to the people who made the journey possible.

#PhonePe
Comments (186)
im_mitts 2 minutes ago

im_mitts

Gwalior 😍

aayush_indori 4 minutes ago

aayush_indori

Mene to hamesha Google Pay hi use Kiya hai 🙌

navya._.arnepalli._ 6 minutes ago

navya._.arnepalli._

Loo

_ritik.singh 15 minutes ago

_ritik.singh

You're welcome 🙌

shravanth_shetty_ganig 15 minutes ago

shravanth_shetty_ganig

@ujwalshettyyy

theswargg 16 minutes ago

theswargg

Mera naam toh liya na bc

i_am_rounav_mandal 18 minutes ago

i_am_rounav_mandal

comment media

aksha.y986 19 minutes ago

aksha.y986

comment media

__rahul_singhrajput 24 minutes ago

__rahul_singhrajput

🤧mera naam ka wait. Karte rah gya

krishankant_morbal 26 minutes ago

krishankant_morbal

Maharaja bada gwalior 🔥

kpermanganate 34 minutes ago

kpermanganate

N

mishrajikiteesriaulaad 35 minutes ago

mishrajikiteesriaulaad

Mere papa ka naam kyu nhi hai ismein??

varun_chawda_ 36 minutes ago

varun_chawda_

PhonePe mentioned me. @googlepay it’s done bro

akshat.vx 43 minutes ago

akshat.vx

1004 din tak inse sirf naam bole h??

mr.rajput.gajendra 44 minutes ago

mr.rajput.gajendra

Mera naam ni h uninstall kr rha hu

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