Marketing & Graphic Designer | Brand & Website Design Sydney

A client asked me about Black Friday. I said not this year. Doing it properly means working out your margins and planning weeks ahead, and she has neither.

But mostly it’s the position. Black Friday is the exact thing her brand is arguing against, and you can’t build a case on overconsumption being the problem then join in for a weekend.

Not never though. Just not for a first launch. Build the audience, and save the offer for the people who watched you make it.

Also not sure why I’m holding the mic like a ciggie 😭

Doing Black Friday this year? Tell me in the comments, I’m genuinely curious👀