Jonathan Yacoub

Did a shoot for @doublesoul , a sock company that I guess is owned by Pete Davidson (I had no idea when I took the gig), and my friend @bekah . They sent over a mood board with some inspiration, and I immediately noticed a few vintage J.Crew catalogs in there.

My film-nerd brain picked up on the cool, soft tones of Fuji Pro 400H, a discontinued film stock that I've always loved. That happened to be exactly the nostalgic, cooler feeling Double Soul was after. Luckily, I still had a roll of 400H sitting in my fridge, so I shot it as a reference and used it to build the same feeling into the digital files.

It's a little different from my usual work, but I'm incredibly proud of how closely I was able to translate the client's vision into something that still feels like me.

Enjoy these images of Bekah's family frolicking around their yard and living room. This was a joy to shoot.

And a big thank you to my friend @dnguyenphotography for helping me light the indoor portions.
#fujipro400h #fujigfx #fujifilm #fujixseries