Posted On: September 30th 2026, 08:04 pm
I'm on the 6th floor of the Waldorf Astoria in Washington D.C., looking down into an atrium that used to be a post office.
Built in 1899. The glass roof was there so the mail clerks had enough light to work by. Then the mail moved out, and by the 1970s the whole building was almost bulldozed. A few people fought to save it instead.
Now it's a hotel. A building made to deliver messages, still delivering them, just a different kind now.
Direct mail still works. It works better now because almost everyone else has abandoned it. Dean Jackson and I get into this on I Love Marketing.
Drop a letter in the mail. Send something to someone you love.
#JoePolish #DirectMail #ILoveMarketing #DeanJackson #entrepreneurs