Not To Scale

A normal soda won’t change your life. But a normal soda isn’t packed full of helpful little probiotic fellas, as personified in our recent spot with DROOL and @thisiscallen for Olipop.

We had so much fun designing these characters with a superstar team. Playful, colourful, and ever so slightly unhinged, the entire Olipop gang are packed full of personality in every shot.

Production Company: DROOL + Not to Scale
Director: @freddiepowell100
Animation Director: @lucaandsinem
DROOL
EP / Co-Founder: Genevieve Sheppard
Producer: Jess Wylie
Not To Scale
EP / Founder: Dan O’Rourke
Executive Producer: Maud Beckers
Producer: Sarah Butterworth
Production Manager: Abbie James, Marie Jordan
Callen
Chief Creative Officer: Craig Allen
CDs: Matt Vitou & April Lauderdale
Account Directorr: Blake Mirzayan
Agency Producer: Andrew Daulton