Instagram story viewer> @nottoscalehq> Posts

Not To Scale

@nottoscalehq

19.3K

followers

1585

following

International Filmmakers & Storytellers / Est. 2005

POSTS STORIES REELS TAGGED

ANYRUN & EVERYONE 🤍

On World Mental Health Day this last Saturday, @sportinmind, the UK’s pioneering mental health sports charity, has launched its new Saving Lives Through Sport campaign with support from @Berocca, shining a light on the powerful role movement can play in supporting mental health and helping people feel connected before they reach crisis point.

This herculean project united 18 animators from six countries, brought together to share an important message. A segment from Anthony Farquhar-Smith opens the animated portion of the piece, crafted with stop-motion replacement animation using 3d-printed models – Anthony’s first foray into this technique, shot last summer with a brilliant team.

Movement can do much more for your health than trim your waistline. Sport and physical activity can provide confidence, routine, connection, a sense of belonging and a community of people around them when they need it most.

A very special project to be a part of, and a joy to see this piece out in the world.

CREDITS
Written & Directed by @paulyjordan
Produced by @megss.sutton
Account Manager – @ellygracea
Account Lead – Gareth Hughes
Strategy - Stuart Williams

Not To Scale
Director: @smokinghippo
Producer: @pothw
Production Assistant: Marie Jordan
Director of Photography: @simonpauldop
Shot at @crossstreetstudio

Music
Lyrics by Paul Jordan
Written by Christian Nardecchia and Genesis Elijah
Performed by Genesis Elijah
Published by Wake the Town Ltd
Music Supervisor - Dave Bass @wakethetown
V/O company - Tell the People

Sound Design
Ben Gulvin

Edit
Jules Bayer-Crier, Ten Three

Animators (in order) & Collaborators
@smokinghippo
@hannahlauwalker
@houhou_official
@jbanimation
@kristiananimator
@danwoodger
@patagraph
@clementmor1
@alexgamsujenkins
@dannygboyle
@ingi.ai
@andy_baker_studio
@honor_price
@alva.skog
@megacomputeur
@madeatartcamp
@ewanjonesmorris
@chris.ullens by @nottoscalehq

3

1

4 days ago

3

3

8 days ago

Find us in the Industry Garden at In Motion London this Friday!

The international link up for animation and motion design will be taking over the Barbican this weekend, and Not To Scale will be out in force. Join us for a Studio Chat session on Friday, led by our founder Dan O'Rourke and stop motion director Anthony Farquhar-Smith, where we'll be breaking down our recent forays into 3D printed replacement animation.

Susie, our New Business and Marketing Manager, will be chatting on the panel "How studios really find and hire freelancers", offering some helpful insight on how we find talent.

We can't wait to see everyone there!

💙 @inmotion.playgrounds by @nottoscalehq

3

5

a month ago

A normal soda won’t change your life. But a normal soda isn’t packed full of helpful little probiotic fellas, as personified in our recent spot with DROOL and @thisiscallen for Olipop.

We had so much fun designing these characters with a superstar team. Playful, colourful, and ever so slightly unhinged, the entire Olipop gang are packed full of personality in every shot.

Production Company: DROOL + Not to Scale
Director: @freddiepowell100
Animation Director: @lucaandsinem
DROOL
EP / Co-Founder: Genevieve Sheppard
Producer: Jess Wylie
Not To Scale
EP / Founder: Dan O’Rourke
Executive Producer: Maud Beckers
Producer: Sarah Butterworth
Production Manager: Abbie James, Marie Jordan
Callen
Chief Creative Officer: Craig Allen
CDs: Matt Vitou & April Lauderdale
Account Directorr: Blake Mirzayan
Agency Producer: Andrew Daulton by @nottoscalehq

3

4

a month ago

ALERT: Mermaid of Zennor found 🧜‍♀️ 🧜‍♀️

In the final social film we made for the latest GWR campaign ‘The Line to Legend Land’, created by @adamandeveTBWA, the Famous Five locate the ancient Cornish legend – or a very close approximate…

Each 10-second bespoke film references a different myth originating somewhere on the GWR network, making an inextricable link between the magic of rail travel and the UK’s rich folklore history.

Director: @peterbaynton
Client: @gwr
Agency: @adamandeveTBWA
Production company: @nottoscale
Founder / Executive Producer: @orork
Head of Production / Executive Producer: Maud Beckers
Producer: Sarah Butterworth
Production Manager: Neama Batichi
3D & Compositing: @_meltmeltmelt_ by @nottoscalehq

3

0

2 months ago

NEW from @luc_reso_janin for Cayman Jack 🐊

Dive right into the second film by Luc for America’s favourite margharita.

Credits
Client: CAYMAN JACK
Territory: USA
Agency: VCCP London
Managing Partner: Tom White
Business Director: Rachael Nugent
Creative Director: Daryn Lawrence

Production Co: Girl&Bear
Director: Luc Rëso Janin
Director of Photography: Rob Malpage
Executive Producer: Jake Hafer
Producer: Camilla Stoppani

Cape Town Prod Co: The Network
CT Executive Producer: Kim White
CT Producer: Herman Warnich
CT Production Manager: Mikhaela Ashleigh
CT Production Coordinator: Sisipho Ngodwane

1st Assistant Director: Andrew Faber
2nd Assistant Director: Saskia Rijke

Production Designer: Laurence Bishop
Prop Master: Lalla du Plessis
Liquid Specialist: Chris Van Der Merwe

Wardrobe Stylist: Alex Price
Wardrobe Assistant: Misha du Toit
Hair and Make Up: Claudine Nemeth

Focus Puller: Telfer Barnes
Loader: Chantelle Potgieter
Gaffer: Zolani Gojo
Best Boy: Athi Pokolo
Key Grip: Bohdi Schoeman

Motion Control Operators: Ladi Moulis
Motion Control Assistant: Rudi Louw
Phantom C amera Op: Johan Horjus

Sound Operator: Tapiwa Muchirahondo

Marine Coordinator: Andre Jacques @Frogsquad
Safety Diver: Brenden Bennett @Frogsquad

Cast:
Tyler Boteha
Aibertino Arnolds
Cassian Tulleken
Aurelle Roux
Nicole Alves
Anya Human
Anne-Dean

Offline Editor: James Rose and Luc Rëso Janin
Motion Graphics: Stuart Fortune and Luc Rëso Janin
Colourist: Ollie Gill and Luc Rëso Janin

Music: Jean Gabriel Becker @ Sounds & Sons
Sound Design: Martin Leitner @ Sounds Good Audio by @nottoscalehq

3

0

2 months ago

NEW WORK from @luc_reso_janin 🌟

Experience the delights of a Cayman Jack summer, awash with Luc's trademark energy and movement.

Credits
Client: CAYMAN JACK
Territory: USA
Agency: VCCP London
Managing Partner: Tom White
Business Director: Rachael Nugent
Creative Director: Daryn Lawrence

Production Co: Girl&Bear
Director: Luc Rëso Janin
Director of Photography: Rob Malpage
Executive Producer: Jake Hafer
Producer: Camilla Stoppani

Cape Town Prod Co: The Network
CT Executive Producer: Kim White
CT Producer: Herman Warnich
CT Production Manager: Mikhaela Ashleigh
CT Production Coordinator: Sisipho Ngodwane

1st Assistant Director: Andrew Faber
2nd Assistant Director: Saskia Rijke

Production Designer: Laurence Bishop
Prop Master: Lalla du Plessis
Liquid Specialist: Chris Van Der Merwe

Wardrobe Stylist: Alex Price
Wardrobe Assistant: Misha du Toit
Hair and Make Up: Claudine Nemeth

Focus Puller: Telfer Barnes
Loader: Chantelle Potgieter
Gaffer: Zolani Gojo
Best Boy: Athi Pokolo
Key Grip: Bohdi Schoeman

Motion Control Operators: Ladi Moulis
Motion Control Assistant: Rudi Louw
Phantom C amera Op: Johan Horjus

Sound Operator: Tapiwa Muchirahondo

Marine Coordinator: Andre Jacques @Frogsquad
Safety Diver: Brenden Bennett @Frogsquad

Cast:
Tyler Boteha
Aibertino Arnolds
Cassian Tulleken
Aurelle Roux
Nicole Alves
Anya Human
Anne-Dean

Offline Editor: James Rose and Luc Rëso Janin
Motion Graphics: Stuart Fortune and Luc Rëso Janin
Colourist: Ollie Gill and Luc Rëso Janin

Music: Jean Gabriel Becker @ Sounds & Sons
Sound Design: Martin Leitner @ Sounds Good Audio by @nottoscalehq

3

0

2 months ago

New work by @nerdostudio – Xerjoff x Lamborghini

Insanely sexy project. Insanely talented team.

Designed, Directed, and Produced by @nerdostudio
Sound Design: @_alevre_ by @nottoscalehq

3

0

3 months ago

NEW WORK from @nerdostudio 🔺🔻

Speed becomes light. Emotion becomes motion. Every frame breathes adrenaline.
Presenting @xerjoff x Automobili Lamborghini

An unprecedented encounter between two icons of craftsmanship and innovation, united by one shared vision: challenge conventions and dare to go beyond.

Fierezza, Avanguardia and Perseveranza: three fragrances born from precision, power and emotion. Each scent carries the thrill of the road.

To capture that feeling, we blended cutting-edge CGI with AI-driven techniques, shaping dynamic visuals where fluo accents ignite sleek elegance.

Now close your eyes, breathe in and feel the drive.

Designed, Directed, and Produced by @nerdostudio
Sound Design: @_alevre_ by @nottoscalehq

3

0

3 months ago

2025’s GWR campaign has won Platinum at the Travel Marketing Awards for Best Marketing Campaign 💍💍

‘A Thrilling Engagement’, the first of its award-winning Famous Five series to be directed by BAFTA winner @peterbaynton, sees the Five race to reunite a lost engagement ring with its rightful owners, a delightful couple from the South West named Essie and Maya.

The film’s message - that train travelling by train is a precursor to adventure, romance and excitement - has resonated far beyond GWR’s core audience, resulting in their strongest autumn campaign to date and the best ROI on record.

Congratulations to the brilliant teams at @gwruk and @adamandevetbwa, who use every strategic and creative tool in their arsenal to make this series consistently brilliant 🎉 by @nottoscalehq

3

5

3 months ago

Good luck to those In Pursuit of Greatness at SW19 today.

“Greatness Never Stops” our mixed media film for @wimbledon & @rolex, takes a look at the illustrious history of Centre Court and the many iconic moments it has given us; from Federer to Gauff, wooden racquets to official reviews, the huge mentalities, the magic and Murray.

Composed from archive footage, 2d animation, stop motion, time-lapse and motion graphics, directed by Alisdair & Jock. by @nottoscalehq

3

1

3 months ago

Heard there’s some footie on the agenda?

@nerdostudio made this stunning film for Italy’s public broadcaster @rai_it for 2022’s World Cup in Qatar.

2D animation interspersed with gorgeous mixed media elements that captures the energy of the beautiful game.

Happy viewing this weekend – up the World Cup! by @nottoscalehq

3

2

4 months ago