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We’ve worked with Australian Bush Flower Essences for over 6 years now, continuously looking for ways to improve the customer experience, strengthen conversion and help the platform evolve as the business has grown.

That’s meant everything from homepage and PDP optimisation to a custom Remedy Builder, personalised wellbeing quiz, loyalty, merchandising and ongoing CRO.

And those improvements have compounded.
✓ 52% increase in revenue
✓ 72% increase in orders
✓ 16% increase in site conversion
✓ 14% increase in returning customers

But the part we’re most proud of is captured in Nastassia’s words. 

“I've worked with Process Creative for over 6 years across two different businesses, and one of the reasons I've continued that relationship is because they're genuinely invested in our success. The team take the time to understand our business, bring great ideas to the table and are always looking for ways to improve the customer experience. They've become a trusted extension of our team and our long-term partnership has played a big part in the growth we've achieved over the years.” - Nastassia Lane, Marketing Manager, Australian Bush Flower Essences

Becoming a trusted extension of our clients’ teams is exactly the kind of partnership we aim to build.

See what years of continuous optimisation can achieve in the full Australian Bush Flower Essences case study here: https://www.processcreative.com.au/blog/australian-bush-flower
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Posted On: September 13th 2026, 11:53 pm
We’ve worked with Australian Bush Flower Essences for over 6 years now, continuously looking for ways to improve the customer experience, strengthen conversion and help the platform evolve as the business has grown.

That’s meant everything from homepage and PDP optimisation to a custom Remedy Builder, personalised wellbeing quiz, loyalty, merchandising and ongoing CRO.

And those improvements have compounded.
✓ 52% increase in revenue
✓ 72% increase in orders
✓ 16% increase in site conversion
✓ 14% increase in returning customers

But the part we’re most proud of is captured in Nastassia’s words.

“I've worked with Process Creative for over 6 years across two different businesses, and one of the reasons I've continued that relationship is because they're genuinely invested in our success. The team take the time to understand our business, bring great ideas to the table and are always looking for ways to improve the customer experience. They've become a trusted extension of our team and our long-term partnership has played a big part in the growth we've achieved over the years.” - Nastassia Lane, Marketing Manager, Australian Bush Flower Essences

Becoming a trusted extension of our clients’ teams is exactly the kind of partnership we aim to build.

See what years of continuous optimisation can achieve in the full Australian Bush Flower Essences case study here: https://www.processcreative.com.au/blog/australian-bush-flower

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