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18 days ago
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Posted On: September 14th 2026, 12:00 pm
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I still think about this wine & chocolate tasting we hosted at @shoppe.lieu a couple of years ago - I mean, look at this place 🤩 Today, I thought I’d share a few tweaks that can make these events more memorable for guests.

🍷🍫 Start the tasting with flavored white chocolate. When guests sit down, they need to start tasting quickly. That’s why I like starting my private events with white chocolate because these bites are easy to enjoy and can spark the conversation of what chocolate is.

🍷🍫 Pair 4 or 5 chocolate pieces with 3 wines. By the time guests are halfway through the tasting, the conversation is well underway and you risk breaking it by talking about the 4th bite. Remember that these events are about CONNECTION FIRST! So my tip here is to pair at least one wine (usually a Pinot Noir) with 2 chocolate samples. I describe the last 2 pairings at once and let guests chat and enjoy.
-> Download my FREE “Beginner’s Guide to Pairing Wine & Chocolate” in the link in bio 🔗

🍷🍫 End the tasting with a sweeter chocolate. Whether that’s an inclusion bar or a milk chocolate, you want to conclude the event on a fun, memorable bite. By now, people have had a fair amount of wine and thus not want to look for esoteric notes in their chocolate.

Ultimately, the client is the judge of your work. If you get an email saying “It was an AMAZING night! Thank you so much for everything. It exceeded expectations.:)” then you know you’ve done something right.

➡️ This is one of the many tips I cover during The Chocolate Educator Workshop. Enrollment for the next session will start on January 5. Send me a DM to join the waitlist.
Comments (4)
barometerchocolate 13 days ago

barometerchocolate

Thanks for this, Estelle. I have never begun a tasting with a white chocolate. For me that might be a final taste for guests who enjoy it (I love to offer Castronovo Lemon White with sea salt). You and your guests don’t find that the sweetness of the white chocolate hijacks the palate and alters the flavors of the darks? So intrigued!

jessicachokolatejourneys 16 days ago

jessicachokolatejourneys

Thank you for sharing!

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