Posted On: September 14th 2026, 05:55 pm
A corner billboard on a Victorian red brick building in central London, (could perfectly be the roads behind Harrods…) with a giant padel racket and ball breaking out over a black cab in the rain… ☔️
Building a cult brand always starts on the vision board. In reality, there is zero marketing budget for this kind of guerrilla marketing. But appointing myself creative director of Venture Padelist is easily the funnest role of all, so I am building the visual world we are stepping into anyway.
Turning padel into something architectural and desirable does not require an agency or seven figure media buys. It takes clear taste, an uncompromising aesthetic point of view, and the audacity to put your vision out there before the capital catches up.
The budget is zero. The ambition is not.
The best part of this post, the “Only fools and horses” soundtrack. Thought it was perfect for this one 🤭
#venture #padel #visionboards