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Posted On: September 15th 2026, 04:07 pm
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We recently hosted an Ad Rodeo at the office, and the topic of the day was AI, and how it is showing up in content. Four expert copywriters got extra cozy on the couch to spill their honest feelings about it, and here's what they had to say.
AI isn't going anywhere. So you might as well saddle up and find your own way of using it. Case in point, what happened to the folks who refused to use the internet?
Use it like an agreeable colleague that always cheers for you on the sidelines (not a ghostwriter). It shines as a thesaurus, or a way to find parallel meanings.
Never let it start your strategy. But do let it do the digging. It's great for research and industry-specific vocabulary. ("What's that cattle gate actually called again?!")
At the end of the day, if you want content that makes people feel something, a human still has to be behind the scenes crafting it. And to pour real emotion into writing, we have to actually go out and live. So get out there, watch movies, read strange, wonderful books, attend concerts, and touch a bit of grass once in a while.
AI isn't going anywhere. So you might as well saddle up and find your own way of using it. Case in point, what happened to the folks who refused to use the internet?
Use it like an agreeable colleague that always cheers for you on the sidelines (not a ghostwriter). It shines as a thesaurus, or a way to find parallel meanings.
Never let it start your strategy. But do let it do the digging. It's great for research and industry-specific vocabulary. ("What's that cattle gate actually called again?!")
At the end of the day, if you want content that makes people feel something, a human still has to be behind the scenes crafting it. And to pour real emotion into writing, we have to actually go out and live. So get out there, watch movies, read strange, wonderful books, attend concerts, and touch a bit of grass once in a while.
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