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Gentle Lion Communications

@gentlelioncomms

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unconventional marketing strategies.
fierce advocacy.
for brands that think + act differently 💭
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The Forum Citizen Card is now available for purchase.

Your year starts the day you buy it, giving you 12 months to make restoration a recurring character in your life. Citizens receive their first, fourth, and seventh sessions complimentary, plus special perks reserved for the people smart enough to put rest on the calendar.

A year of coming back to yourself, with a few good reasons to keep coming back to Forum. by @gentlelioncomms

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3 days ago

This Month’s Hot Seat Guest: @amala_ssad

CPA. Certified Financial Planner. @squareonecpa matriarch. Nearly 25 years in tax, accounting, and financial planning. Also pretty great with a right hook. 🥊

As a business owner and mother, she brings that same mix of discipline and perspective to her work. She helps entrepreneurs and companies (including GLC) make financial decisions with a little more confidence and a lot less confusion.

Lucky for you, she’s recently taken her financial know-how to IG. Follow for tips on staying on top of your books and looking at the bigger picture. As well as some light sparring with her son.

A hot guest with range. We’re BIG fans. by @gentlelioncomms

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15 days ago

Some of Calgary’s best brands walked into the Den. ✨

We teamed up with @shareworthypr and @marrowstudio_ to bring together media, influencers, community partners, and the clients we are always happy to hype in public.

We had products to try, people to meet, and enough client magic in the room to keep us proudly insufferable for at least a week.

Thank you to everyone who came by and gave our clients the attention they deserve. taken in Calgary, Alberta by @gentlelioncomms

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18 days ago

Virgo season has us multitasking like it's an art form. 💅 Somehow it all gets done — Diet Coke included. by @gentlelioncomms

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a month ago

We recently hosted an Ad Rodeo at the office, and the topic of the day was AI, and how it is showing up in content. Four expert copywriters got extra cozy on the couch to spill their honest feelings about it, and here's what they had to say.

AI isn't going anywhere. So you might as well saddle up and find your own way of using it. Case in point, what happened to the folks who refused to use the internet?

Use it like an agreeable colleague that always cheers for you on the sidelines (not a ghostwriter). It shines as a thesaurus, or a way to find parallel meanings.

Never let it start your strategy. But do let it do the digging. It's great for research and industry-specific vocabulary. ("What's that cattle gate actually called again?!")

At the end of the day, if you want content that makes people feel something, a human still has to be behind the scenes crafting it. And to pour real emotion into writing, we have to actually go out and live. So get out there, watch movies, read strange, wonderful books, attend concerts, and touch a bit of grass once in a while. by @gentlelioncomms

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a month ago

It's soooo chic to work at GLC. ♡

But honestly? We just feel lucky. Lucky to do work we love, in an industry we're obsessed with, alongside people who show up for each other every single day. That's the real chic part. by @gentlelioncomms

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a month ago

Happy birthday to our one and only Virgo! 🎂

Gwen joined the pack at the start of this year and fit right in — which tracks, because keeping strategy and execution tightly aligned is basically a Virgo superpower. She shapes both the visual and the written content across our clients' ecosystems and for Gentle Lion itself, always in close step with our Client Managers.

Happy birthday, Gwen! We're so glad you're here. by @gentlelioncomms

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a month ago

What's the number one thing we as marketers need to know? Your audience.

In a world with no shortage of content, and the latest trend bombarding us, knowing the inner workings of your audience ensures you can catch their attention.

So how do you actually get there? Start here:

Get specific. Then get event more specific. "Women, 25–40" isn't an audience; it's a census bracket. Who are they when they're scrolling at 9pm? What made them laugh today? What are they DM'ing their friends? Do they like milk alternatives?!

Listen to how they actually talk. Your audience is already telling you what they want. Look at their comments, and reviews of competitors.

Show up where they already are. The best content in the wrong place still misses. Meet your audience on their turf. by @gentlelioncomms

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a month ago

We regret to inform the calendar that Leo season is not over until our Leos say so.

At GLC, Leo energy tends to overstay its calendar invite in the best way: big-hearted, highly visible, and allergic to playing small.

Happy never-ending Leo season to the ones keeping the Den dramatic in all the right ways. 🦁 by @gentlelioncomms

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a month ago

Meta Business Suite really said, “How patient are you?”

Unfortunately for them, our digital ad specialist is built different. taken in Calgary, Alberta by @gentlelioncomms

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3 months ago

Did someone say Calgary's largest urban architecturally driven spa is opening in the Beltline this year?!

We're so excited to share that Forum Thermal will be opening at the end of the year, and we want to make sure that you're first on the list to receive the goods. Sign up to the Waitlist and you'll be first on the list to receive a pre-opening experience AND a limited edition Citizen Card that unlocks some crazy perks - that way you can sauna and cold plunge before, during and after work for the rest of your life. by @gentlelioncomms

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2 months ago

Another year bolder for our founding mother, lion-hearted leader, and ultimate hype woman - cue the microphone

@lanarogers2.0 shows up strong: for founders, for brands, for strategy that actually works, and for the people. Fierce, loyal, impossibly stylish, and relentless about doing better, building smarter, and leading with heart.

Also worth noting: she's a venue, city and provincial Karaoke Champion, and will be competing on the National Stage during Leo Season.

Happy birthday, Lana. We love you big. 🎤 by @gentlelioncomms

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2 months ago