Merle ❋ Brand Design & Illustration

Client reveal ✨ Mother & Mindful — Motherhood, softer.

Introducing the visual identity for @motherandmindful — a brand created to reconnect mothers with the woman within. A space for mindfulness, intuition, rituals and finding little moments of magic in everyday life.

The branding brings together femininity, nature, sensuality and a subtle witchy touch.

At its heart is a custom wordmark with elegant, flowing letterforms that feel both soft and a little mystical. Organic shapes and symbolic details add a sense of connection, growth and ritual.

Instead of following the typical beige aesthetic often associated with motherhood brands, we chose a more expressive color palette of earthy greens and mystical purples. Grounded in nature, yet full of personality.

The result is a visual world that brings together softness, femininity, and a touch of magic, all deeply rooted in nature.

A brand that celebrates not only motherhood, but the woman within. 🌿

Thank you, Aylisa, for trusting me to bring your vision to life. 🤍