VHS / VENTURES

We are pleased to announce representation of Studio Bronco @studio.bronco, a Dallas-born design collective behind “The New West” furniture, lighting, and art installations shaped by Texas heritage and Mexico City craft.

Founded by Tate DeSmet and Chase Rowan, the studio brings together the character of the American West with the artistry of Mexico City, creating collectible pieces made in close collaboration with fabricators across Dallas and CDMX. It’s a vocabulary the duo calls “rugged elegance,” built on the belief that Texas has never had a formal design language of its own, one Studio Bronco intends to help define.

DeSmet’s background in bespoke lighting design and Rowan’s in branding and creative direction give the studio an unusually complete point of view for a debut label: one already drawing comparisons to the kind of design-forward hospitality and collector spaces it hopes to furnish.

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