Daffodil Digital | Social Media Marketing

Our co-founder @smhb took Chicago by storm at Mixing Board Live last week! Her highlights ⤵️

→ Being IRL with old and new friends - shoutout to my conference crew!
→ Comms leaders reinforcing what we know but sometimes forget: human connection wins for brands and execs, especially as we figure out the new norms of the AI era.
→ Measurement needs to go beyond sentiment reports to tracking brand narrative. It’s the only way to understand the real impact of our work.
→ Brand reputation is built by living your values consistently and transparently, in actions not just words. That goes for internal and external comms.
→ Reddit isn’t a broadcast channel. It’s a place to listen and learn. I’ve said this a million times, so it was gratifying to hear Reddit’s head of comms say it live.
→ Running the lake path! Chicago is an epic place to log my half marathon training miles.

Events like this always give me a little more fire to do the “extra” things as a business owner, and more creativity for the everyday work. Already looking forward to next year!