The Business End

Sydney. Wednesday 21 October. Our first room in Australia.

The Business End has spent the last year putting senior leaders in a room with people who have performed at the top of elite sport and asking one question: what actually holds when the pressure is on. London, Guernsey, Belfast, Dublin, Chichester, Brighton, Exeter, Monaco, Ottawa. Belfast with Achilles Information Limited in March drew 59 senior leaders on invitation alone. Sydney is next, and Achilles is hosting it at W Sydney as the first Achilles Live event in Australia powered by The Business End.

Sport is the one business language that travels. A boardroom in Sydney, Dublin or Monaco will disagree on a lot of things, but everyone in it understands what a team looks like when it is holding under pressure and what it looks like when it is not. Every organisation has the standard it writes down and the standard it actually runs on, and the gap between the two is invisible until something breaks. A supplier fails, an incident happens, a market moves. Elite sport is the one environment where that gap gets exposed every week in front of everyone, which is why the people who have lived it are worth listening to.

Benn Robinson has lived it. 72 Tests for the Wallabies, 155 Super Rugby caps, the most capped Waratah in history, former RUPA President, and now working in specialist risk underwriting, so he has seen pressure from the pitch and from the balance sheet. He will be in conversation with Achilles Regional Director Katie Ferrier, with Justin M. Fitzpatrick and Liam Mooney in the chair.

If you lead a business in Australia and want an honest conversation about preparation, trust and accountability, this is the room. Drinks and conversation from 5.30pm. Places are limited and attendance is by invitation. Registration details are in the comments section below.