otherhalfstudio_

Telling PiiPER’s story was soooo fun with the assets provided by the other incredible partners of this project! (See credits below.) From video and lifestyle photography to behind-the-scenes content, @heypiiper feels alive and you have FOMO not being a part of it.

Client: @heypiiper
Creative Direction: Lindsey Bellanti @lindseyjbell
Founder: Matthew Biggins
Naming & Branding: Young Jerks @youngjerks
Photographer: Hannah Dimmitt @hannahdimmit and Set Creative Studios @setcreativestudios
Website Strategy / UI-UX / Development: Otherhalf @otherhalfstudio_

The Our Story page isn’t your standard image and wall of text. We wanted people to actually feel the PiiPER world and see just how fun the brand is. The different sections dive deeper into the why behind the brand and what it brings to the baking aisle ✨

The Collections page brings social UI patterns to life, letting people filter through different collections the same way they’d tap through stories. It’s a familiar interaction that lowers the barrier to browse, each collection leads with a different lifestyle image to pull people in, paired with easy-to-read product cards that lead them straight to the PDP (with that variant selected of course!) 💞

#shopify #shopifydesign #ecommercedesign #webdesign #ecomdesign