Bulk Apothecary

Want to encourage bigger holiday orders without constantly running discounts?

Let's talk about Average Order Value (AOV), the average amount a customer spends each time they place an order.

Here are THREE ways handmade businesses can encourage customers to add a little more to their carts this holiday season!

1. CREATE GIFT SETS

Bundle complementary products like a candle, soap, and bath bomb into one ready-to-gift package.

2. OFFER SMALL ADD-ONS

Think lip balms, mini soaps, wax melts, or travel-sized products that customers can easily add to their purchase.

3. BUILD COORDINATED COLLECTIONS

Offer matching scents across compatible products so customers can create their own personalized gift combinations.

BONUS TIP: Make gifting easy! Clear product descriptions, attractive packaging, and simple bundle options can help customers shop with confidence.

Sometimes increasing sales isn't about finding more customers, it's about making it easier for existing customers to find more products they'll love.

#BulkApothecary #SmallBusinessTips #HolidayMarketing #AverageOrderValue #HolidaySales #HandmadeBusiness #GiftSets #CandleBusiness #SoapBusiness #MakerCommunity