Cherry | Social Media Manager • Content Strategist for Coaches

Your content pillars might be organized, but are they strategic?👀

“Tips,” “Motivation,” and “Education” tell you what you could post. They don’t tell you whether it matters to your audience, what it should accomplish, or how it fits into the bigger picture.

Before you commit to a pillar, ask three questions.
- Relevance: does this matter to my audience?
- Purpose: which stage of their journey does it support?
- Differentiation: why does this pillar need to exist separately from the others?

Swipe for an example using a mindset coach’s “Emotional Patterns” pillar. If one answer is missing, refine the pillar before creating more posts.

Save this for your next content strategy review (or send it to a coach with a long list of topics and no plan)👀✨

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