The Collected Works

We call this part of the identity “The Circuit”. Pretty clever huh. It started with a pretty simple idea: a continuous line that can move, turn, loop, intersect, and find its own path. Part road, part route, part circuit.

Rather than designing a handful of finished vector paths and handing them over, we built Circuit their own generative web app. Their team can use the tool to create entirely new compositions for out-of-home, social, digital, campaigns, motion, and whatever else they need next. Every output is different, but unmistakably part of the same system. For us, we dig this part of building an identity. Not just making the work, but building the tools that let the work keep moving without us.

CREDITS:
The Collected Works @thecollectedworks
Creative Direction: Justin Colt @justincolt
Creative Direction: Jose Fresneda @jfresneda
Design: Christian Townsend @_twerkus
Design: Vincent Drayne @vomcent
Design: Yasmin Mukino @mukinoy
Design: Zedan Peng @dan_ppppzd
Motion Design: Yasmin Mukino @mukinoy
3D: Christian Townsend @_twerkus
3D: Henry Allan @isthishenry
Project Management: Justin Raymond Park @justinraymondpark

CIRCUIT BRAND DIRECTOR:
Matt Spangler @mattspangler

CIRCUIT TEAM:
Alexander Esposito
James Mirras
Ian Wareham

TYPOGRAPHY:
Stadt by Public Type @publictype_us
Haffer by Displaay @xyz_displaay