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Matt Spangler

@mattspangler

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🧭 CMO @pavilion.collection
🧠 Founder @agentintelligence
✍🏼 AI for real estate newsletter 2x week
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My own Richard Gere ❤️ #halloween2026 by @mattspangler
🎃 #halloween2026 by @mattspangler
Thank you, baby, for choosing us for the beautiful journey of bringing you into this world. Your mom, dad, and dog sister Rita can’t wait to meet you. ❤️🤰🏻👶 The happiest day of my life so far. ✨ #family by @mattspangler
Baby is on the way! 👶🩴💚🇧🇷 by @mattspangler
Free Coaching Month spotlight: Agent as CMO 🤖 Master AI Strategy, Brand Credibility, & Execution with @mattspangler, former Chief Marketing Officer at Compass and an AI and brand strategy specialist who helps real estate professionals use AI to elevate their marketing and grow their business. Matt will show you how to build your 2027 Marketing Plan and use the AI tools already available to you to market with greater speed and consistency. This series will turn AI into your marketing advantage and you'll walk away knowing what it takes for AI to recommend you, a plan for the year, and a weekly rhythm you can actually keep. Don’t miss your chance to win up to $50,000! Click the link in our bio or visit coachingatcompass.com/ceo to register by October 16. by @mattspangler
In case you missed it: Your best marketing strategy for 2027 might be hiding in your last five years of business. 🤖 During "Meet the Experts" Live Q&A with @nickybelardo, @mattspangler shared a preview of his Agent as CMO track and how agents can build a more focused, differentiated, and effective marketing strategy. Rather than trying to do everything when it comes to marketing, Matt encourages agents to focus on four key areas: → Your sphere: Strengthening how you market to the relationships you've already built. → Your expertise: Identifying what sets you apart and establishing your authority. → Your visibility: Making sure potential clients can find you in an increasingly AI-driven world. → Your story: Using authentic storytelling and video to communicate your value. Ready to put these insights into action? Register for Free Coaching Month and the Agent as CMO track by October 16 at coachingatcompass.com/ceo. And don't miss our final Live Q&A with Nick on @coaching_compass! Friday 10/9 at 3:00 PM ET — Caroline Wilkins | Agent as COO ⚙️ See you tomorrow! by @mattspangler
@Pavilion.Collection launch week in Nashville by @mattspangler
I’ve secretly been working on something for the last few months that I believe has the chance to be truly special. Meet @pavilion.collection. I’ve been on the leadership team since day one, as CMO and lead growth & gtm. One day 1 Pavilion brings together 16 local vacation rental companies, managing 5000 homes. Each company was built by someone who took a big risk on their own town and their own idea. The local teams stay on to continue growing their business and have equity in the greater company. That’s the part I love most. I’ve spent most of my career working alongside entrepreneurs, and the best ideas I’ve ever been part of came from them. Getting to help these teams grow, with better tools and real support behind them, is the kind of work I love. We had an awesome launch this week in Nashville. Grateful to everyone who made it happen! #Pavilion #Vacations #Hospitality by @mattspangler
Agents! Are you worried you’re too far behind!? Many agents are but I’m here to help make it easier. Tomorrow it’s happening live in Boston! Don’t miss it. In person Claude workshop on Thursday, Sept 24th, 9am to 5pm at the Boston Marriott Copley Hotel. Open to agents from any brokerage! If you want to join us, the link’s in my bio. #agentintelligence #aiforbusiness #ai by @mattspangler
We recently worked with Circuit to rethink their identity across more than 50 communities around the country. Circuit provides low-cost or free local transportation, helping people get groceries, make it to doctor’s appointments, get to work, go out to dinner, or just get around their neighborhood. To date, they’ve provided more than 10 million rides. One of the most interesting things we learned early in the project was that we weren’t only designing for the people riding Circuit. We were also designing for the cities, transportation departments, and local leaders deciding whether Circuit should be there in the first place. That shifted our thinking quite a bit. We started looking at Circuit less like a mobility startup and more like a piece of public infrastructure. Something modern and optimistic, but also familiar, dependable, and built to feel at home in every community it serves. More to share, and check out the case study on our site: www.tcw.studio - CREDITS: The Collected Works @thecollectedworks Creative Direction: Justin Colt @justincolt Creative Direction: Jose Fresneda @jfresneda Design: Christian Townsend @_twerkus Design: Vincent Drayne @vomcent Design: Yasmin Mukino @mukinoy Design: Zedan Peng @dan_ppppzd Motion Design: Yasmin Mukino @mukinoy 3D: Christian Townsend @_twerkus 3D: Henry Allan @isthishenry Project Management: Justin Raymond Park @justinraymondpark CIRCUIT BRAND DIRECTOR: Matt Spangler @mattspangler CIRCUIT TEAM: Alexander Esposito James Mirras Ian Wareham TYPOGRAPHY: Stadt by Public Type @publictype_us Haffer by Displaay @xyz_displaay by @mattspangler
I work hard to make my courses impactful for the agents who trust me to join so it’s meaningful to hear from those who attend that it’s different # than most of the course slop they get advertised. My next Claude workshop is this Thursday, Sept 24th, 9am to 5pm at the Boston Marriott Copley Place. You’ll work on your own laptop with your own data, and by the time we wrap you’ll have sphere messages running on a schedule. If you want to join us, the link’s in my bio. #agentintelligence #marketing #realstate #agentsofcompass realestatemarketing by @mattspangler
Sometimes it’s just as simple as talking to it 🙂 Always happy to teach great agents around the country who wanna learn and this week I’ll be in Boston! I’m leading a hands-on Claude workshop on Thursday, Sept 24th, 9am to 5pm at the Boston Marriott Copley Place. You’ll work on your own laptop with your own data, and by the time we wrap you’ll have Claude writing in your actual voice and at least one automation running on a schedule. If you want to join us, the link’s in my bio. #ai #agentsofcompass #realestate #marketing realestatemarketing by @mattspangler

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