a month ago
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Posted On: October 5th 2026, 03:39 pm
When did buying a sweater start sounding like a financial decision? From luxury handbags to $200 T-shirts, everything is an “investment piece” now. Buying clothes you’ll wear for years can make sense, but does that label help us shop thoughtfully, or just make expensive purchases easier to justify?
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Read the full article on Substack and subscribe for more: https://aurtencio.substack.com/p/the-myth-of-the-investment-piece?r=26sm19&utm_campaign=post&utm_medium=web&showWelcomeOnShare=true
#InvestmentPiece #FashionMarketing #ConsciousShopping #SlowFashion #antifastfashion
Hit the Subscribe button to The Aurtencio Edit for more conversations about fashion, shopping, and the marketing behind what we buy!
Read the full article on Substack and subscribe for more: https://aurtencio.substack.com/p/the-myth-of-the-investment-piece?r=26sm19&utm_campaign=post&utm_medium=web&showWelcomeOnShare=true
#InvestmentPiece #FashionMarketing #ConsciousShopping #SlowFashion #antifastfashion
Comments (1)
a month agotheaurtencioedit
Getting years of wear out of something matters. But does calling it an “investment” make us more thoughtful, or just more willing to spend? 👀 Subscribe to The Aurtencio Edit for more fashion commentary! Read the full article and subscribe on Substack. Link is in the caption!
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