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The Aurtencio Edit

@theaurtencioedit

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🛍️ Fashion psychology & consumer culture
🔎 Curious about why people wear what they wear
✨ By @aurtencio | ▶️ 20k on YouTube
📝 Substack + Video essays ↓

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Welcome to The Aurtencio Edit ✍🏻

I spent 5 years making fashion & fitness content that’s primarily visual on @aurtencio. But there are always ideas, observations and questions that deserve more than a few minutes on screen, so I made a place for them.

The Aurtencio Edit explores the why behind fashion: why we wear what we wear, why certain brands become cultural phenomena, why trends spread, what makes something feel stylish, and how psychology, marketing and consumer behaviour influence the way we dress.

Think fashion, but beyond the outfit.

Here you’ll find snippets from my latest essays, fashion observations, cultural commentary and ideas designed to make you look at what we wear a little differently.

For the full essays, subscribe to The Aurtencio Edit on Substack. I also do video essays on similar subjects and more style theory over on my YouTube: @aurtencio

aurtencio.substack.com - link in bio.

#FashionCommentary #FashionPsychology #FashionCulture #StyleTheory #TheAurtencioEdit by @theaurtencioedit

When did looking like you didn’t try become the ultimate fashion flex?

From Jane Birkin and Carolyn Bessette-Kennedy to today’s model-off-duty aesthetic, effortless style has always been admired. But there’s an irony to looking like you just threw something on when so much thought goes into making it look that way.

So why do we associate looking effortless with having naturally good taste? And when did appearing not to care become its own fashion statement?

✨ Follow for more fashion history, trend analysis, and the psychology behind what we wear.

📰 Want to dive deeper into the illusion of effortless style? Read my Substack article exploring why looking like you didn’t try has become such a powerful fashion statement, and what our obsession with appearing effortlessly stylish says about us.
🔗 Read the full article: https://aurtencio.substack.com/p/the-labor-of-casual-why-we-spend?r=26sm19&utm_campaign=post&utm_medium=web&showWelcomeOnShare=true

#EffortlessStyle #FashionPsychology #FashionHistory #FashionCommentary #PersonalStyle Shorts by @theaurtencioedit

👓 Glasses gifted by @lensmartonline | Wearing the “Vickie” frames in “Jujube-red”. Use code *AU15* for 15% OFF: https://www.lensmartonline.com/?lenid=fx_wh_AU15

Remember when the bandage dress was EVERYWHERE? From Hervé Léger to the celebrity red carpets of the late 2000s, this body-hugging silhouette practically defined an era of going-out fashion. But why did it disappear from the spotlight?

In this Short, we’re revisiting the rise and decline of the iconic bandage dress and how our definition of sexy has changed over time.

✨ Subscribe for more fashion history, trend analysis, and commentary!

📖 Read my full deep dive into the bandage dress era on Substack: https://aurtencio.substack.com/p/the-rise-fall-and-legacy-of-the-bandage?r=26sm19&utm_campaign=post&utm_medium=web&showWelcomeOnShare=true

#BandageDress #FashionHistory #HerveLeger #2000sFashion #FashionCommentary by @theaurtencioedit

When did clothes that look unfinished become high fashion? From exposed seams and distressed fabrics to asymmetrical silhouettes, designers like Rei Kawakubo, Yohji Yamamoto, and Martin Margiela have spent decades challenging what clothing is supposed to look like.

But when breaking fashion rules becomes a trend itself, is it still rebellious?

✨ Follow for more commentary, trend analysis, and the history behind what we wear!

📖 Read the full article on my Substack, *The Aurtencio Edit*: https://aurtencio.substack.com/p/the-aesthetics-of-error-why-we-cant?r=26sm19&utm_campaign=post&utm_medium=web&showWelcomeOnShare=true

#FashionCommentary #FashionHistory #DeconstructedFashion #AvantGardeFashion #FashionTrends by @theaurtencioedit

Why do we spend money on beautiful clothes just to leave them hanging in our closets? 👗

We save our favourite dresses, expensive shoes, and special pieces for the “perfect occasion”.. but what happens when that occasion never comes?

From the fear of ruining our favourite clothes to the psychology of saving things for later, let’s talk about why we treat our nicest clothes like they’re too precious to actually wear.

✨ Follow for more fashion commentary, fashion psychology, and the stories behind what we wear.

📖 Read the full article on Substack: https://aurtencio.substack.com/p/closet-museum-syndrome-why-we-save?r=26sm19&utm_campaign=post&utm_medium=web&showWelcomeOnShare=true

#FashionCommentary #FashionPsychology #PersonalStyle #FashionMindset #TheAurtencioEdit by @theaurtencioedit

Why does every dress seem to have a random hole in it now??

From the experimental cutout designs of Rudi Gernreich, André Courrèges, and Tom Ford to today’s mass-produced cutout dresses, what was once a bold fashion statement has become an everyday trend.

But when did showing a little skin turn into putting holes in absolutely everything?

💬 Are cutout dresses a clever design detail or a trend that’s gone too far?

🔔 Follow The Aurtencio Edit for more fashion history, trend analysis, and commentary on the industry.

📰 Read the full deep dive on Substack: https://aurtencio.substack.com/p/why-every-dress-has-a-cutout-now?r=26sm19&utm_campaign=post&utm_medium=web&showWelcomeOnShare=true

#FashionCommentary #FashionHistory #CutoutDress #FashionTrends #TheAurtencioEdit by @theaurtencioedit

Remember when going out meant one thing: jeans and a nice top? ✨

From halter necks and satin camisoles to sequins and cowl necklines, the going-out top was practically a wardrobe essential in the ‘90s and 2000s. But somewhere along the way, it seemed to disappear.

So what happened? Did changing dress codes, social media, and the evolution of nightlife fashion make the going-out top obsolete? Or did it simply evolve into something else?

✨ Follow for more fashion history, cultural commentary, and the stories behind what we wear!

📰 Want to dive deeper? I’ve written a more in-depth Substack article exploring the rise, evolution, and supposed disappearance of the going-out top.
Read the full article here: https://aurtencio.substack.com/p/the-death-of-the-going-out-top?r=26sm19&utm_campaign=post&utm_medium=web&showWelcomeOnShare=true

#GoingOutTop #FashionHistory #2000sFashion #FashionTrends #FashionCommentary by @theaurtencioedit

When did jeans start looking like parentheses? 👖

From skinny jeans to straight-leg denim, wide-leg styles, and now barrel and horseshoe jeans, denim silhouettes seem to be getting increasingly exaggerated. But these sculptural shapes aren’t actually new to fashion.
So why are they suddenly everywhere? And how does the fashion industry keep reinventing something as basic as jeans?

✨ Follow for more fashion history, industry insights, and cultural commentary!

📰 Want to dive deeper? I wrote a more in-depth article exploring the evolution of denim silhouettes and why fashion keeps reinventing our jeans. Read it on my Substack, The Aurtencio Edit:
🔗 https://aurtencio.substack.com/p/how-denims-geometry-engine-forced?r=26sm19&utm_campaign=post&utm_medium=web&showWelcomeOnShare=true

#BarrelJeans #FashionHistory #FashionTrends #DenimTrends #TheAurtencioEdit by @theaurtencioedit

New shoes, sore feet, and the familiar promise that they “just need breaking in.” I explore how footwear materials, linings and cushioning can affect comfort, and why a good-looking pair doesn’t always feel good to wear.

✨ Subscribe to The Aurtencio Edit for more fashion commentary and the stories behind what we wear.

📰 Read my substack article on The Aurtencio Edit for a closer look at footwear construction and the “vegan leather” rebrand: https://aurtencio.substack.com/p/why-your-shoes-feel-worse-than-they?r=26sm19&utm_campaign=post&utm_medium=web&showWelcomeOnShare=true

#ShoeQuality #FashionCommentary #Footwear #ShoeTrends #FashionTok by @theaurtencioedit

What happened to office clothes? Hybrid work blurred the line between our professional and personal wardrobes, and “business casual” became harder to decode. From structured suits to relaxed workleisure, we’re rethinking what getting dressed for work actually means.

Subscribe for more fashion commentary, trend analysis, and the stories behind what we wear!

📰 Read the related article, *“The Collapse of the Office Wardrobe,”* on The Aurtencio Edit’s Substack: https://aurtencio.substack.com/p/glorified-sweatpants-the-secret-downgrade?r=26sm19&utm_campaign=post&utm_medium=web&showWelcomeOnShare=true

#OfficeFashion #Workwear #FashionCommentary #wfhlife #fashionindustry by @theaurtencioedit

Sometimes you want the piece. Sometimes you want the PHOTO of the piece.

The styling, the person wearing it, and the moment it’s having online can make a purchase feel inevitable. These four questions help you work out whether it belongs in your wardrobe, too.

Save this for the next time a trend ends up in your cart. Which question makes you pause?

#FashionPsychology #PersonalStyle #StyleTheory #ThoughtfulShopping #WardrobeEdit by @theaurtencioedit

When did buying a sweater start sounding like a financial decision? From luxury handbags to $200 T-shirts, everything is an “investment piece” now. Buying clothes you’ll wear for years can make sense, but does that label help us shop thoughtfully, or just make expensive purchases easier to justify?

Hit the Subscribe button to The Aurtencio Edit for more conversations about fashion, shopping, and the marketing behind what we buy!

Read the full article on Substack and subscribe for more: https://aurtencio.substack.com/p/the-myth-of-the-investment-piece?r=26sm19&utm_campaign=post&utm_medium=web&showWelcomeOnShare=true

#InvestmentPiece #FashionMarketing #ConsciousShopping #SlowFashion #antifastfashion by @theaurtencioedit