Made By Stew

Growing up in Chicago, you become well versed on the ’85 Bears. I was born seven years after Super Bowl XX, but that logo has been burned into my memory for as long as I can remember.

For the 40th anniversary branding, I pulled the XX directly from the original Super Bowl logo and drew inspiration from the VHS covers and visual language of the era to celebrate a team and a moment that will forever be part of Chicago sports history.

#logodesign #chicagobears #superbowlxx #sportsbranding #graphicdesign #80saesthetic #madebystew