MAJOR

One holiday campaign. 436 paid social ads.

@blackstrap® was heading into its busiest season with a new brand identity, a library of product and lifestyle photography, and a range of products to promote across adult and kid sizes.

Our job was to organize their assets into a campaign system that could work at scale. We built a design system leveraging their brand guidelines, then used it to create 436 unique animated ads with enough variation for different products and audiences while keeping the brand recognizable across Google, Meta, and Youtube.

See the project: https://www.majorbrandhouse.com/project/blackstrap

Huge thanks to our partner, Patrick Calavan, who oversees Ecomm at Blackstrap.