22 days ago
31
2
Posted On: October 12th 2026, 11:30 am
What can happen when charities and media experts put their heads together? 💙
Last week, we were at @mgomd’s offices in London for Campaigns for Change, bringing five London charities together with over 30 expert volunteers from MG OMD.
Across the day, teams worked together to understand each charity’s campaign challenge, explored new ideas and turned them into practical recommendations and action plans.
From diving into audience insights, to challenging assumptions and thinking about what makes a campaign cut through, there was plenty of sharing, problem-solving and fresh thinking around the office. The goal wasn’t to create a finished campaign in an afternoon - it was about giving each charity new perspectives, specialist expertise and practical next steps they can take forward.
A huge thank you to @blossom.lgbt, The Choral Foundation, @nyeusi_charity, @orchidproject and @raceontheagenda, and to everyone at MG OMD who shared their time, expertise and ideas! A special thank you to Tim and Laura for all your efforts on driving the event.
Last week, we were at @mgomd’s offices in London for Campaigns for Change, bringing five London charities together with over 30 expert volunteers from MG OMD.
Across the day, teams worked together to understand each charity’s campaign challenge, explored new ideas and turned them into practical recommendations and action plans.
From diving into audience insights, to challenging assumptions and thinking about what makes a campaign cut through, there was plenty of sharing, problem-solving and fresh thinking around the office. The goal wasn’t to create a finished campaign in an afternoon - it was about giving each charity new perspectives, specialist expertise and practical next steps they can take forward.
A huge thank you to @blossom.lgbt, The Choral Foundation, @nyeusi_charity, @orchidproject and @raceontheagenda, and to everyone at MG OMD who shared their time, expertise and ideas! A special thank you to Tim and Laura for all your efforts on driving the event.
Comments (2)
22 days agoorchidproject
Thank you to everyone at Media Trust and @mgomd for making this happen. Good luck to all the charities, we’re looking forward to seeing the campaigns and for putting our strategy in place!
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