Posted On: October 13th 2026, 12:26 am
So The Rebrand Lab 2.0 took way longer than I planned. (Like, way way longer.)
But I’m honestly so freaking glad it did.
For once, I wasn’t just the designer. I was the client. Staring at my own business and asking the same questions I ask you. What’s still working? What am I holding onto just because? And who am I actually building this for?
It forced me to look at every single part of my business. Every service. Every page. Every “this is how I’ve always done it.”
Some of it I’ve outgrown, and I decided to let go. Some of it I’ve grown into, and I finally said yes to.
And now I get it on a whole new level. The second-guessing. The “is this even me anymore?” The way a rebrand feels less like a makeover and more like a mirror.
So when you sit down to work with me on your website, know that I’ve sat in that seat recently too.
And as scary and uncomfortable as it can be for some of us to be the face of something, to fully take up space and not care what people think…when you do work that’s as important as what you and I do, you have to.
The work is too good to keep quiet about.
So yeah, this is months and months in the making. Working on this new site has pushed my design skills to a whole other level, which, yes, means a better website for me…but it also means I’ll be building better websites for you.
In the age of AI and mediocre copy-and-paste prompted websites that pop up every day, I can’t afford not to pop my ish about what I do. I build websites for beauty and wellness professionals and I’m freaking good at it 🖐🏽🎤
But I can show you better than I can tell you.
The Rebrand Lab 2.0 is entering the chat on Wednesday, October 21st 💻🔬 Stay tapped in until then!