FINEMATERIA

Collection 0, LACCA MFW SS27

For the debut show of @laccaofficial, the new creative project of Claudio Francesco Ligato, we designed the architectural setting of the show at Chiostro Cappuccio, in Milan’s Cinque Vie district, during Milan Fashion Week SS27. The cloister dates back to the 15th century and is already a complete piece of architecture, so our approach was to honour it rather than compete with it.

A cross-shaped runway runs through the cloister gardens and uses the geometry of the space to organise the walk. At its centre, the original well is enclosed by a five-metre mirrored stainless steel column. Its surface reflects the arcades, the sky and the models as they pass, so that figures overlap, multiply and dissolve during the show.

The platforms are also in stainless steel. They were conceived as precious boxes, objects that hold a gift inside, and they echo the idea of a first collection offered to the public.

The result is a discreet architectural setting that supports the collection and leaves the history of the place in view.

Creative Direction & Event Production: @vespermilano
Spatial Design: @finemateria
Stylist: @raffaellacampeggi
Make Up: @lucianochiarello @julianwatsonagency
Hair: @luigi_morino @blendmanagement
Movement Direction: @paolo.vecchione
Photography (2-3): @riccardo.meroni

#Finemateria #spatialdesign #landscapedesign #inox #fashionshow