The Manson Group

Here's something we missed earlier this year: A fascinating read from The Guardian highlighting something many already know - reports of print's demise may have been greatly exaggerated.

In the article, writer Alexander Hurst describes a thriving culture of magazines, newspapers, bookshops and long-form reading in France, arguing that, in an age of screen fatigue, endless scrolling and AI-generated content, readers are increasingly drawn to the trust, depth and permanence of print.

As Hurst puts it, there's something different about getting lost in a physical publication rather than one of a hundred open browser tabs. The experience is slower, more intentional and often more memorable.

For publishers, brands and readers alike, that's a powerful reminder that printed publications continue to offer something uniquely valuable: attention.

📖 Read the article:
https://www.theguardian.com/commentisfree/2026/mar/04/death-print-demise-reading-france-books-sales-publishing

In a world fighting harder than ever for people's attention, perhaps the enduring appeal of magazines isn't surprising at all.

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