5 days ago
Co Creator: 
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Posted On: October 13th 2026, 11:44 pm
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Diving into @thefiltrationlab ads today!
What they nail: transparent pricing. 6 of their 9 ads show what a reverse osmosis system actually costs vs. what a plumber would charge. That builds trust fast.
3 fixes I'd make to scale it:
1. Creative diversity: test the winning angle with statics (20–30 min each to make) plus green screen ads that walk through a customer's story.
2. Borrow angles from the biggest filtration brands: pain points, dream outcome, speed, convenience. For moms, fear of their kids getting eczema is a big one.
3. Run a quiz funnel or landing page in parallel with Facebook forms and see which brings better leads.
Day 47 of reviewing an ad a day until 10K.
Comment "REVIEW" and I'll break down yours next 👇
#homeservicemarketing #facebookads #metaads #waterfiltration
What they nail: transparent pricing. 6 of their 9 ads show what a reverse osmosis system actually costs vs. what a plumber would charge. That builds trust fast.
3 fixes I'd make to scale it:
1. Creative diversity: test the winning angle with statics (20–30 min each to make) plus green screen ads that walk through a customer's story.
2. Borrow angles from the biggest filtration brands: pain points, dream outcome, speed, convenience. For moms, fear of their kids getting eczema is a big one.
3. Run a quiz funnel or landing page in parallel with Facebook forms and see which brings better leads.
Day 47 of reviewing an ad a day until 10K.
Comment "REVIEW" and I'll break down yours next 👇
#homeservicemarketing #facebookads #metaads #waterfiltration
Comments (6)
5 days agohunterbwoods
Sick dude! We had some static’s and one green screen ad that we just turned off 2 weeks ago when we added this new batch of content. They were working decently but probably shoulda kept them running! Planning on setting up landing pages with VSLs to improve conversion, and will add your suggestions to these as well. Thanks brotha!
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