Posted On: October 14th 2026, 01:09 am
Every window cleaner I've ever hired showed up in a pickup with a magnet sign and a phone number in Comic Sans.
The work was fine. The brand didn't exist.
That's the opportunity in boring service businesses. Nobody competes on experience, so the first person who does owns the street.
If I started one, I'd call it Sill. Three plans, one crew, shoe covers on every job, and a card left on the counter when we're done.
And I wouldn't buy a van until 300 door hangers in one subdivision told me people would pay.
Concept brand, not a real company. Which overlooked business should I rebuild next? 👇
#BoringBusiness #SmallBusinessCanada #ServiceBusiness #Branding