Ian C. Ireland

Before You're Ready.

I've spent a ridiculous amount of time waiting to be ready.

Ready to launch something. Ready to share an idea. Ready to put something into the world that other people might have an opinion about.

I'll change the name, adjust the packaging, revisit the photograph, question the entire idea and then convince myself it just needs another week.

I've always called it attention to detail. And sometimes it is. Other times, I suspect it's a rather elaborate way of avoiding the possibility of getting something wrong.

When I started Mr Ian, I wanted to create things that meant something to me. Fragrances, objects and stories that came from my own experiences and observations.

Somewhere along the way, I forgot that I was allowed to trust my own judgement.

So I'm trying something different.

Backing my ideas. Making decisions. Putting things into the world while there's still a little uncertainty attached to them.

Not everything will work. Some things will probably be terrible. I'll undoubtedly look back at a few decisions and wonder what on earth I was thinking.

But at least they'll exist.

Before You're Ready.

I think that's what Mr Ian has been about all along. I just hadn't quite worked it out yet.

Yes, that's fragance in the fridge..

#beforeyoureready #mrian #backyourself #fragrancebelongsinthefridge #defender