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Posted On: October 14th 2026, 09:23 am
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Client: @asics_sportstyle
Location: Marseille, France
Project: GEL-NYC™️ 2.0 Tour – Marseille stop
Following Amsterdam and Berlin, the GEL-NYC™️ 2.0 summer tour landed in Marseille, taking over an iconic rooftop with sweeping views of the city.
An immersive, futuristic experience inspired by the shoe’s signature GEL™️ technology and comfort. Open to everyone, the activation invited visitors to try on the sneakers, play pétanque and enter an hourly draw to win a pair.
Role: Venue scouting, production and technical follow-up, on-site coordination, guest experience and hospitality, opening party programming and organisation.
An idea and a production by @cloudotcom
Credits: @marielacoste_
Location: Marseille, France
Project: GEL-NYC™️ 2.0 Tour – Marseille stop
Following Amsterdam and Berlin, the GEL-NYC™️ 2.0 summer tour landed in Marseille, taking over an iconic rooftop with sweeping views of the city.
An immersive, futuristic experience inspired by the shoe’s signature GEL™️ technology and comfort. Open to everyone, the activation invited visitors to try on the sneakers, play pétanque and enter an hourly draw to win a pair.
Role: Venue scouting, production and technical follow-up, on-site coordination, guest experience and hospitality, opening party programming and organisation.
An idea and a production by @cloudotcom
Credits: @marielacoste_
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