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BUILDING CLOUDS ☁️
Architecture, research and design.
📍Rotterdam, NL
[email protected]
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ON THE MOVE 🫧✨

To celebrate the launch of @asics_sportstyle’s new GEL-NYC 2.0 we have created an inflatable and mobile activation, taking the experience on the road across three European cities: Amsterdam, Berlin, and Marseille.

The central pavilion brings the GEL-NYC 2.0 into space, translating its layered design into an inflatable, cloud-like dome. Light, immersive, and built for summer, it creates a multisensory setting where visitors can move, explore, and test the shoes in motion.

Design and production: @cloudotcom 
@paulcournet @lawrence_daykin @anji__kobayashi @ohmadash @bzavadzka @observadora_ @blisebenzi @bluntspeakers 

Collaborators: @cafe__nice @k67.berlin 

Graphics design: @simon_____brown @andandandltd 

Soundscape: @bluntspeakers 

Videography & photography: @fitzbrien @bracket___studio @ivana_finci 

Year: 2026 taken in Berlin, Germany by @cloudotcom
1
3 days ago
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ON THE MOVE 🫧✨

To celebrate the launch of @asics_sportstyle’s new GEL-NYC 2.0 we have created an inflatable and mobile activation, taking the experience on the road across three European cities: Amsterdam, Berlin, and Marseille.

The central pavilion brings the GEL-NYC 2.0 into space, translating its layered design into an inflatable, cloud-like dome. Light, immersive, and built for summer, it creates a multisensory setting where visitors can move, explore, and test the shoes in motion.

Design and production: @cloudotcom 
@paulcournet @lawrence_daykin @anji__kobayashi @ohmadash @bzavadzka @observadora_ @blisebenzi @bluntspeakers 

Collaborators: @cafe__nice @k67.berlin 

Graphics design: @simon_____brown @andandandltd 

Soundscape: @bluntspeakers 

Videography & photography: @fitzbrien @bracket___studio @ivana_finci 

Year: 2026 taken in Marseille, France by @cloudotcom
3
4 days ago
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Yep, we also design pens now. ✏️✨

For: ON THE MOVE 🫧✨

To celebrate the launch of @asics_sportstyle’s new GEL-NYC 2.0 we have created an inflatable and mobile activation, taking the experience on the road across three European cities: Amsterdam, Berlin, and Marseille.

The central pavilion brings the GEL-NYC 2.0 into space, translating its layered design into an inflatable, cloud-like dome. Light, immersive, and built for summer, it creates a multisensory setting where visitors can move, explore, and test the shoes in motion.

Design and production: @cloudotcom 
@paulcournet @lawrence_daykin @anji__kobayashi @ohmadash @bzavadzka @observadora_ @blisebenzi @bluntspeakers 

Collaborators: @cafe__nice @k67.berlin 

Graphics design: @simon_____brown @andandandltd 

Soundscape: @bluntspeakers 

Videography & photography: @fitzbrien @bracket___studio @ivana_finci 

Year: 2026 taken in Amsterdam, Netherlands by @cloudotcom
2
5 days ago
Download
ON THE MOVE 🫧✨

To celebrate the launch of @asics_sportstyle’s new GEL-NYC 2.0 we have created an inflatable and mobile activation, taking the experience on the road across three European cities: Amsterdam, Berlin, and Marseille.

The central pavilion brings the GEL-NYC 2.0 into space, translating its layered design into an inflatable, cloud-like dome. Light, immersive, and built for summer, it creates a multisensory setting where visitors can move, explore, and test the shoes in motion.

Design and production: @cloudotcom 
@paulcournet @lawrence_daykin @anji__kobayashi @ohmadash @bzavadzka @observadora_ @blisebenzi @bluntspeakers 

Collaborators: @cafe__nice @k67.berlin 

Graphics design: @simon_____brown @andandandltd 

Soundscape: @bluntspeakers 

Videography & photography: @fitzbrien @bracket___studio @ivana_finci 

Year: 2026 taken in Amsterdam, Netherlands by @cloudotcom
1
6 days ago
Download
ON THE MOVE 🫧✨

To celebrate the launch of @asics_sportstyle’s new GEL-NYC 2.0 we have created an inflatable and mobile activation, taking the experience on the road across three European cities: Amsterdam, Berlin, and Marseille.

The central pavilion brings the GEL-NYC 2.0 into space, translating its layered design into an inflatable, cloud-like dome. Light, immersive, and built for summer, it creates a multisensory setting where visitors can move, explore, and test the shoes in motion.

Design and production: @cloudotcom 
@paulcournet @lawrence_daykin @anji__kobayashi @ohmadash @bzavadzka @observadora_ @blisebenzi @bluntspeakers 

Collaborators: @cafe__nice @k67.berlin 

Graphics design: @simon_____brown @andandandltd 

Soundscape: @bluntspeakers 

Videography & photography: @fitzbrien @bracket___studio @ivana_finci 

Year: 2026 taken in Amsterdam, Netherlands by @cloudotcom
5
7 days ago
Download
ON THE MOVE 🫧✨

To celebrate the launch of @asics_sportstyle’s new GEL-NYC 2.0 we have created an inflatable and mobile activation, taking the experience on the road across three European cities: Amsterdam, Berlin, and Marseille.

The central pavilion brings the GEL-NYC 2.0 into space, translating its layered design into an inflatable, cloud-like dome. Light, immersive, and built for summer, it creates a multisensory setting where visitors can move, explore, and test the shoes in motion.

Design and production: @cloudotcom 
@paulcournet @lawrence_daykin @anji__kobayashi @ohmadash @bzavadzka @observadora_ @blisebenzi @bluntspeakers 

Collaborators: @cafe__nice @k67.berlin 

Graphics design: @simon_____brown @andandandltd 

Soundscape: @bluntspeakers 

Videography & photography: @fitzbrien @bracket___studio @ivana_finci 

Year: 2026 taken in Berlin, Germany by @cloudotcom
3
8 days ago
Download
ON THE MOVE 🫧✨

To celebrate the launch of @asics_sportstyle’s new GEL-NYC 2.0 we have created an inflatable and mobile activation, taking the experience on the road across three European cities: Amsterdam, Berlin, and Marseille.

The central pavilion brings the GEL-NYC 2.0 into space, translating its layered design into an inflatable, cloud-like dome. Light, immersive, and built for summer, it creates a multisensory setting where visitors can move, explore, and test the shoes in motion.

Design and production: @cloudotcom 
@paulcournet @lawrence_daykin @anji__kobayashi @ohmadash @bzavadzka @observadora_ @blisebenzi @bluntspeakers 

Collaborators: @cafe__nice @k67.berlin 

Graphics design: @simon_____brown @andandandltd 

Soundscape: @bluntspeakers 

Videography & photography: @fitzbrien @bracket___studio @ivana_finci 

Year: 2026 taken in Amsterdam, Netherlands by @cloudotcom
5
9 days ago
Download
ON THE MOVE 🫧✨

To celebrate the launch of @asics_sportstyle’s new GEL-NYC 2.0 we have created an inflatable and mobile activation, taking the experience on the road across three European cities: Amsterdam, Berlin, and Marseille.

The central pavilion brings the GEL-NYC 2.0 into space, translating its layered design into an inflatable, cloud-like dome. Light, immersive, and built for summer, it creates a multisensory setting where visitors can move, explore, and test the shoes in motion.

Design and production: @cloudotcom 
@paulcournet @lawrence_daykin @anji__kobayashi @ohmadash @bzavadzka @observadora_ @blisebenzi @bluntspeakers 

Collaborators: @cafe__nice @k67.berlin 

Graphics design: @simon_____brown @andandandltd 

Soundscape: @bluntspeakers 

Videography & photography: @fitzbrien @bracket___studio 

Year: 2026 taken in Berlin, Germany by @cloudotcom
13
11 days ago
Download
ON THE MOVE 🫧✨

To celebrate the launch of @asics_sportstyle’s new GEL-NYC 2.0 we have created an inflatable and mobile activation, taking the experience on the road across three European cities: Amsterdam, Berlin, and Marseille.

The central pavilion brings the GEL-NYC 2.0 into space, translating its layered design into an inflatable, cloud-like dome. Light, immersive, and built for summer, it creates a multisensory setting where visitors can move, explore, and test the shoes in motion.

Design and production: @cloudotcom 
@paulcournet @lawrence_daykin @anji__kobayashi @ohmadash @bzavadzka @observadora_ @blisebenzi @bluntspeakers 

Collaborators: @cafe__nice @k67.berlin 

Graphics design: @simon_____brown @andandandltd 

Soundscape: @bluntspeakers 

Videography & photography: @fitzbrien @bracket___studio @ivana_finci 

Year: 2026 taken in Amsterdam, Netherlands by @cloudotcom
5
10 days ago
Download
ECHO - our new listening space & bar has just opened its doors in the heart of Rotterdam. 
@echo__687 
Located in the iconic Groothandelsgebouw, the post war brutalist master piece designed by Huig Maaskant, ECHO is a space where sound, design and community come together.

Architecture: @cloudotcom 
@paulcournet @bzavadzka @anji_kobayashi @observadora @blisebenzi 

With: @bluntspeakers @khalil_ryahi @paulcournet 

Photography: @un_fold_ed

Location: @groothandelsgebouw 
Rotterdam, The Netherlands

Year: 2026

Special thanks: @apple @abelfragrance @acmecupco @atag.nl @fitskie @flos @formfollowsfrequency @lamarzocco @sabine_marcelis @teile.life @tylko @variainstruments taken in Rotterdam, Netherlands by @cloudotcom
0
12 days ago
Download
ECHO - our new listening space & bar has just opened its doors in the heart of Rotterdam. 
@echo__687 
Located in the iconic Groothandelsgebouw, the post war brutalist master piece designed by Huig Maaskant, ECHO is a space where sound, design and community come together.

Architecture: @cloudotcom 
@paulcournet @bzavadzka @anji_kobayashi @observadora @blisebenzi 

With: @bluntspeakers @khalil_ryahi @paulcournet 

Photography: @un_fold_ed

Location: @groothandelsgebouw 
Rotterdam, The Netherlands

Year: 2026

Special thanks: @apple @abelfragrance @acmecupco @atag.nl @fitskie @flos @formfollowsfrequency @lamarzocco @sabine_marcelis @teile.life @tylko @variainstruments taken in Rotterdam, Netherlands by @cloudotcom
0
13 days ago
Download
ECHO - our new listening space & bar has just opened its doors in the heart of Rotterdam. 
@echo__687 
Located in the iconic Groothandelsgebouw, the post war brutalist master piece designed by Huig Maaskant, ECHO is a space where sound, design and community come together.

Architecture: @cloudotcom 
@paulcournet @bzavadzka @anji_kobayashi @observadora @blisebenzi 

With: @bluntspeakers @khalil_ryahi @paulcournet 

Photography: @un_fold_ed

Location: @groothandelsgebouw 
Rotterdam, The Netherlands

Year: 2026

Special thanks: @apple @abelfragrance @acmecupco @atag.nl @fitskie @flos @formfollowsfrequency @lamarzocco @sabine_marcelis @teile.life @tylko @variainstruments taken in Rotterdam, Netherlands by @cloudotcom
10
14 days ago
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