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CLOUD

@cloudotcom

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BUILDING CLOUDS ☁️
Architecture, research and design.
📍Rotterdam, NL
[email protected]
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We loved being part of the Berlin leg of @asics_sportstyle’s travelling installation, celebrating the launch of the new GEL-NYC 2.0. Thanks for having us. Design by @cloudotcom Photography by @fitzbrien and @bracket___studio
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Client: @asics_sportstyle Location: Marseille, France Project: GEL-NYC™️ 2.0 Tour – Marseille stop Following Amsterdam and Berlin, the GEL-NYC™️ 2.0 summer tour landed in Marseille, taking over an iconic rooftop with sweeping views of the city. An immersive, futuristic experience inspired by the shoe’s signature GEL™️ technology and comfort. Open to everyone, the activation invited visitors to try on the sneakers, play pétanque and enter an hourly draw to win a pair. Role: Venue scouting, production and technical follow-up, on-site coordination, guest experience and hospitality, opening party programming and organisation. An idea and a production by @cloudotcom Credits: @marielacoste_
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Client: @asics_sportstyle Location: Marseille, France Project: GEL-NYC™️ 2.0 Tour – Marseille stop Following Amsterdam and Berlin, the GEL-NYC™️ 2.0 summer tour landed in Marseille, taking over an iconic rooftop with sweeping views of the city. An immersive, futuristic experience inspired by the shoe’s signature GEL™️ technology and comfort. Open to everyone, the activation invited visitors to try on the sneakers, play pétanque and enter an hourly draw to win a pair. Role: Venue scouting, production and technical follow-up, on-site coordination, guest experience and hospitality, opening party programming and organisation. W/ @cloudotcom Credits: @marielacoste_
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Year: 2026 Client: @asics_sportstyle Location: Marseille, France Project: GEL-NYC™️ 2.0 Tour – Marseille stop Following Amsterdam and Berlin, the GEL-NYC™️ 2.0 summer tour landed in Marseille, taking over an iconic rooftop with sweeping views of the city. An immersive, futuristic experience inspired by the shoe’s signature GEL™️ technology and comfort. Open to everyone, the activation invited visitors to try on the sneakers, play pétanque and enter an hourly draw to win a pair. Role: Venue scouting, production and technical follow-up, on-site coordination, guest experience and hospitality, opening party programming and organisation. W/ @cloudotcom Credits: @marielacoste_
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Nieuw in Rotterdam: ECHO @echo__687 , een listening space en bar waar sound de hoofdrol speelt, maar het interieur minstens zoveel aandacht krijgt. De rauwe, onafgewerkte basis van de ruimte wordt gecombineerd met warm hout, waanzinnige furniture en statement speakers. Founded by @paulcournet @bluntspeakers @khalil_ryahi Designed by @cloudotcom with pieces by @sabine_marcelis 📸 @un_fold_ed 📍 @groothandelsgebouw
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ON THE MOVE 🫧✨ To celebrate the launch of @asics_sportstyle’s new GEL-NYC 2.0 we have created an inflatable and mobile activation, taking the experience on the road across three European cities: Amsterdam, Berlin, and Marseille. The central pavilion brings the GEL-NYC 2.0 into space, translating its layered design into an inflatable, cloud-like dome. Light, immersive, and built for summer, it creates a multisensory setting where visitors can move, explore, and test the shoes in motion. Design and production: @cloudotcom @paulcournet @lawrence_daykin @anji__kobayashi @ohmadash @bzavadzka @observadora_ @blisebenzi @bluntspeakers Collaborators: @cafe__nice @k67.berlin Graphics design: @simon_____brown @andandandltd Soundscape: @bluntspeakers Videography & photography: @fitzbrien @bracket___studio @ivana_finci Year: 2026
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✦ 𝐍𝐆𝐕 𝐂𝐚𝐫𝐭𝐢𝐞𝐫 ✦ ✧ . * . ✧ 💎 . * . ✦ . 𝙲𝙻𝙾𝚄𝙳 × 𝚂𝚊𝚋𝚒𝚗𝚎 𝙼𝚊𝚛𝚌𝚎𝚕𝚒𝚜 Designed in collaboration with Studio Sabine Marcelis and Paul Cournet of CLOUD, the exhibition architecture reimagines Cartier’s archival masterworks as spatial generators. The set design of chromatic room gradients, mirrored facets, and lighting to mimic the refraction of cut gems, transforming the gallery into a landscape where architecture and brilliant jewelry blur together seamlessly. Came to a close 4th October. 💎 @ngvmelbourne @sy.02__ @endlessfoto ✦ ─── ❖ ─── ✦ ─── ❖ ─── ✦⁠ #NGVCartier #melbournegallery #cinematicvideography #melbournephotoshoot #ngvmelbourne
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!!ECHO!! @echo__687 The new listening space and bar in Rotterdam at @groothandelsgebouw Founded by @paulcournet @bluntspeakers @khalil_ryahi Designed by @cloudotcom with a few of my pieces:) Photography @un_fold_ed 🎶
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Em tempos de atenção fragmentada e hiperestimulação, ouvir música volta a ser um ritual. Mais do que trilha sonora para a rotina, o som ganha protagonismo dentro de casa, impulsionando listening rooms, sistemas hi-fi e peças de design pensadas para transformar a experiência da escuta. Entre caixas acústicas que assumem lugar de destaque na decoração e ambientes dedicados exclusivamente à música, o movimento revela uma busca por mais presença e desaceleração. Afinal, em meio a algoritmos, notificações e playlists infinitas, parar para ouvir um disco inteiro talvez seja um dos novos luxos contemporâneos. Leia a matéria completa em casavogue.com.br. tela 1: Caixa de som Forga, do @esd.objects texto @cenasdacidade arte @heitorferreira #CasaVogue #Design
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bye summer: 1-rtdm sometimes 2-first Wimbledon not on the screen 3-plank everywhere 4-fam 5-tatra are better than expected 6-tatra are better than expected 7-weddings 8-good runs 9-jagodzianka- most expensive pastry in Poland 10-czerwone wierchy, tatra 11-high-altitude sickness 12-cloud made by @cloud 13-best bar in rtdm @echo in the making 14-same 15-bikes 16-roller skates 15 years later 17-no one told us before
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I recently visited the @ngvmelbourne for their beautiful Cartier exhibition 💍 Here are some of the highlights of my visit! With almost 400 jewelry pieces on display, this is just a tiny snippet of what is on display, so I highly recommend heading there yourselves! The exhibition closes on the 5th of October so you’ve got about two weeks left to catch it 🤩 @cartier #whatsonmelbourne #melbourne #melbournegirls #cartier #museum
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Tylko Sound - A modular speaker system designed to integrate directly into Tylko shelving. Designed by @cloudotcom and @formfollowsfrequency for @tylko Photography by @mathijslabadie
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