Pitchcraft | PR + Media

Chris Dong is a Los Angeles-based travel journalist and creator who helps consumers travel better. Recently, he’s been expanding his breadth of work from writing articles to producing video and social content, including posts for Afar and Travel + Leisure.

Pitching a journalist a video story is different from pitching a written story, as Chris explains here. The often missed opportunity? Submitting B-roll or photos that immediately illustrate the hook that will grab audiences’ attention. 

For example, say you’re repping a new hotel and your client is excited about the opportunity for social coverage. Don’t write a pitch about the opening in general. Instead, lead with one highly specific visual detail (i.e., the world’s first glow-in-the-dark waterslide?) and include a multimedia element to show what it looks like.

We love following along with Chris’s travel adventures and also his career, as he’s modeling what it looks like to be a modern successful travel journalist (PSA: he’s also the aviation columnist for Travel + Leisure’s new Substack!). Who’s worked with Chris before? Tell us ⬇️ @thechrisflyer