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@joinpitchcraft

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The trust layer of earned media 💜
For lifestyle PR pros, brands + storytellers
Founders: @kbogletree + @oglegrams
Explore Pitchcraft ⬇️

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New here? You’re in the right place.

In a sea of AI slop, real connections are everything.

Meet the founders behind Pitchcraft and learn how we’re building the trust layer of the earned media ecosystem, one conversation at a time. 💜 by @joinpitchcraft

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2 months ago

What are journalists looking for right now? Recent Pitchcraft conversations point to five clear opportunities, from cocktails with a deeper story and timely design commentary to holiday travel experiences and innovative wellness getaways.

But there’s also a bigger takeaway: Journalists want distinctive angles, useful expertise, and the creative freedom to tell stories that resonate with their audiences. And when it comes to building lasting relationships, a little patience goes a long way.

Did you know we have a Journalists Leads thread inside Pitchcraft? Join us to get access to what top-tier national journalists and creators are working on now, and see how your PR clients can contribute to earned media opportunities that are meaningful for both sides 💜 by @joinpitchcraft

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2 days ago

Chris Dong is a Los Angeles-based travel journalist and creator who helps consumers travel better. Recently, he’s been expanding his breadth of work from writing articles to producing video and social content, including posts for Afar and Travel + Leisure.

Pitching a journalist a video story is different from pitching a written story, as Chris explains here. The often missed opportunity? Submitting B-roll or photos that immediately illustrate the hook that will grab audiences’ attention.

For example, say you’re repping a new hotel and your client is excited about the opportunity for social coverage. Don’t write a pitch about the opening in general. Instead, lead with one highly specific visual detail (i.e., the world’s first glow-in-the-dark waterslide?) and include a multimedia element to show what it looks like.

We love following along with Chris’s travel adventures and also his career, as he’s modeling what it looks like to be a modern successful travel journalist (PSA: he’s also the aviation columnist for Travel + Leisure’s new Substack!). Who’s worked with Chris before? Tell us ⬇️ @thechrisflyer by @joinpitchcraft

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3 days ago

𝘛𝘩𝘦 𝘤𝘰𝘮𝘮𝘶𝘯𝘪𝘵𝘺 𝘺𝘰𝘶’𝘷𝘦 𝘤𝘳𝘦𝘢𝘵𝘦𝘥 𝘩𝘦𝘳𝘦 𝘪𝘴 𝘴𝘰 𝘸𝘰𝘯𝘥𝘦𝘳𝘧𝘶𝘭 𝘐 𝘵𝘩𝘪𝘯𝘬 𝘸𝘦 𝘴𝘩𝘰𝘶𝘭𝘥 𝘥𝘰 𝘮𝘰𝘯𝘵𝘩𝘭𝘺!
𝘐 𝘷𝘰𝘵𝘦 𝘺𝘦𝘴 𝘧𝘰𝘳 𝘵𝘩𝘦 𝘳𝘦𝘱𝘦𝘢𝘵!
𝘞𝘰𝘶𝘭𝘥 𝘢𝘭𝘴𝘰 𝘣𝘦 𝘥𝘰𝘸𝘯 𝘵𝘰 𝘮𝘦𝘦𝘵 𝘮𝘰𝘯𝘵𝘩𝘭𝘺!
𝘠𝘦𝘴! 𝘓𝘦𝘵’𝘴 𝘥𝘰 𝘪𝘵 𝘢𝘨𝘢𝘪𝘯!
𝘐’𝘥 𝘓𝘖𝘝𝘌 𝘵𝘰 𝘥𝘰 𝘵𝘩𝘪𝘴 𝘢𝘨𝘢𝘪𝘯!
𝘔𝘰𝘳𝘦 𝘤𝘢𝘭𝘭 𝘦𝘹𝘱𝘦𝘳𝘪𝘮𝘦𝘯𝘵𝘴, 𝘱𝘭𝘦𝘢𝘴𝘦!
𝘗𝘪𝘵𝘤𝘩𝘤𝘳𝘢𝘧𝘵 𝘤𝘰𝘯𝘷𝘦𝘯𝘵𝘪𝘰𝘯 2027!

These sentiments were just a handful of the comments coming through live and through the chatbox following our second Pitchcraft Phone Experiment, which took place last week.

We thoughtfully paired up journalists and PR professionals within our community based on shared personal interests and overlapping coverage/client topics. At noon, we all hopped onto a Zoom call, then went on mute and turned off cameras while everyone made their phone calls. Twenty minutes later, we came back together to talk takeaways — and the overall sentiment in the virtual room was downright jovial.

This small little experiment just reinforces what we’ve known within Pitchcraft all along: Human connection is truly everything. Not only does it make our jobs and careers better, it also improves the quality of our days. That’s something worth celebrating.

Interested in joining us for our next phone experiment? Drop a ☎️ below. by @joinpitchcraft

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4 days ago

Building your holiday gift guide pitch list? Here are six outlets and creators curating gift guides worth getting to know this month:

🛍️ theSkimm Shopping: @theskimm A shopping newsletter sharing editor-tested finds, timely deals and everyday essentials across fashion, beauty, home and more, with a witty, friend-to-friend voice.

🎁 Shop TODAY: @shoptoday A shopping vertical from the popular morning show featuring product reviews, expert recommendations, affordable finds and gift guides.

🔎 The Strategist: @thestrategist New York Magazine’s shopping site, pairing discerning editorial taste with deeply researched recommendations, unexpected discoveries and highly specific gift guides.

🍊 It’s Critical: @eelimee Emilee Russell’s fashion Substack mixing candid criticism, imaginative styling ideas and personality-filled product picks (we’re obsessed with her mood boards). Come for the recommendations, stay for the commentary.

💄 Ms Goldgirl’s Monthly Edit: @msgoldgirl Marnie Goldberg’s monthly YouTube edit of beauty, fashion and lifestyle favorites, with practical recommendations and a particular focus on style for women over 40.

🌿 Girls Who Eat: @girlswhoeat Jamie Koll’s digital platform sharing ingredient-conscious product picks across beauty, wellness, home, food and more, with gift guides curated through its non-toxic living lens.

Which newsletter, publication or creator is on your radar for holiday gifting pitches? Drop it below—we’re always looking for fresh voices. 👇

📌 Save this for your October outreach, then share with us: What product are you pitching now, and who would it be perfect for?

Find contacts, pitching guidance and outlet details inside Pitchcraft. Let us know what you’d like to see in our Pubs to Pitch series next! by @joinpitchcraft

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9 days ago

What do a pair of shoes kicked off by the door, a casually messy spread of snacks on a kitchen island, and a family dog have in common?

They’re all signs of life inside a real family home—a quality that really sets apart a home tour pitch to an editor.

The landscape for home tours has changed a lot over the last few years, editor @kathybarnes of @betterhomesandgardens told us at our Pitchcraft live event last week. Rather than sending a photographer to shoot original images for every feature, she’s often receiving pitches from interior designers that are already fully styled and shot.

To demonstrate the livability of a home, a good stylist is critical, Kathy says.

For PR teams helping to guide shoots for interior designer clients, the look to go if you’re hoping to land BH&G (or another similar outlet) is warm and homey—so make sure you’re hiring a stylist who can work with that aesthetic and a photographer who can capture the composition and light that bring it to life. 💜

Send to a PR team or interior designer who would find this helpful! by @joinpitchcraft

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10 days ago

Building relationships means extending the conversation beyond pitches. It’s about connecting as humans, over shared interests, experiences and dreams.

We noticed that many of our journalist and PR members mentioned reading as a favorite hobby, and when we raised the question about whether we should start a book club within Pitchcraft, the response was a resounding YES.

Inside our newly revamped Accountability Groups within Pitchcraft (groups of 6 or less, thoughtfully pairing PR pros and journalists with common ground), we’ve now also created a larger cohort for Pitchcraft’s Book Club.

Our first pick, chosen by @kbogletree, is a fitting title for our community, focused on the greater theme of human connection.

Book club is just for fun, but it’s also yet another way we help to connect the dots between our Pitchcraft community.

Have you read this book yet? Will you be turning the pages alongside us? Comment below to chime in! 💜 by @joinpitchcraft

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11 days ago

After years of working in print magazines, journalist Alyssa Morlacci has carried over many editorial principles from her editor days into her new venture. One of the best parts of shifting from in-house editor to her own Substack, though? Her ability to adapt quickly.

Live feedback from her readers for Suite Escapism, a newsletter “for hotel snobs,” allows her to experiment with content and subject lines. Analytics help her to shape future stories, go deeper on the topics that are most popular and even eliminate what’s not resonating. That’s a big difference from more established well-known print titles, which can be slower to adapt to changes.

This evolving process helps her develop a deeper relationship with her audience. And PR pros who understand this can build a strong relationship with Alyssa, too, by getting to know what she’s most focused on, providing access to key sources, and sharing travel news that will pique her interest.

What she’s most looking for now:

    •    Opportunities to review beautiful, distinctive hotels with a strong POV
    •    Experienced travelers (including other writers and founders) to feature in a packing feature called Suitcase Swap
    •    Interesting travel news like hotel openings and launches
    •    Useful products and strategies for her practical travel advice column

What’s something you want to pitch Alyssa? Start a convo with her here 💜 by @joinpitchcraft

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16 days ago

An editor announced an exciting new contract role on LinkedIn. Hundreds of people congratulated her and filled her inbox with pitches.

But a few months later? The follow-ups have been nearly nonexistent.

That’s one of the things we can’t stop thinking about from this month’s Media Signals, from Pitchcraft founder @kbogletree. We’re also hearing journalists talk about how much a press trip’s guest list influences their decision to commit, and watching freelancers turn the expertise behind their bylines into entirely new businesses.

Then there’s Substack, a hot bed for hot takes. Writers are building loyal audiences there, but many say PR pros still aren’t pitching them for their newsletters. And on the food side, the wonderfully odd products getting attention this fall are a reminder that knowing a journalist’s personal taste can be just as useful as knowing their beat.

Swipe to learn five observations from the conversations we’re having inside Pitchcraft and what we’re seeing across lifestyle media, then leave a comment: Which one are you seeing in your corner of the industry?

Read the full September Media Signals at the link in our bio.

#MediaRelations #EarnedMedia #FreelanceJournalism #TravelPR #FoodPR by @joinpitchcraft

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17 days ago

Can you believe we’re just days away from October?! Before we officially close out September, we have another round of Pitchcraft community wins worth celebrating!

Take a look at what our journalist members have been writing, reporting, and publishing lately.

Journalists: Want to see your byline in a future roundup? Drop a 💜 below and we’ll send you the link to apply to join Pitchcraft. It’s free! by @joinpitchcraft

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18 days ago

A $500 assignment may sound reasonable—until it requires days of reporting and/or travel, multiple interviews, photography, social deliverables and several rounds of edits. That once-appealing figure quickly turns to pennies in the sea.

During a recent Pitchcraft conversation with @tim_herrera and @samanthajoleal about freelance rates, one reality became clear: The economics of independent journalism don’t affect writers alone. They also shape which pitches get pursued, which trips are feasible and what kinds of support help a story move forward.

This isn’t an argument that PR pros should influence (or subsidize) editorial coverage. It’s an invitation for both sides to better understand the conditions surrounding the work.

For journalists, this means becoming more comfortable discussing rates, scope and boundaries.

For PR pros, it entails making the reporting process easier through stronger targeting, clearer information, thoughtful access and realistic expectations.

What do you wish the other side better understood? 💜 by @joinpitchcraft

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23 days ago

“The story is the human side of journalism. I like the counter-AI-ness of your business.”

Real human connection in a sea of AI slop. That’s the mantra we’re leaning into in 2026, and it resonated with judges in the Pepperdine Most Fundable Companies competition.

Out of 2,100 companies, we made it through two extensive written application rounds and three video interviews to make the top 80 companies on this prestigious list.

Though we didn’t come out on top this year, it was an incredible process to go through, filled with tremendous growth for us as business owners. In a program filled with niche AI-focused companies, we were up against steep competition.

@oglegrams and I did not dream of being tech founders. We ended up here discovering a problem and creating a way to address it, with the goal of helping PR pros and journalists across the country. The learning curve here has been filled with many lows, misunderstandings, missteps and frustrating moments. But through them all, we’ve gained experience and knowledge, and are excited to keep moving forward with this wind on our backs.

These two little kids have come a long way, baby, and we’re just getting started. Now tell us: What wild and crazy dream are you chasing right now? by @joinpitchcraft

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24 days ago