19 days ago
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Posted On: October 14th 2026, 08:50 pm
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AYLA CLAYPOOL, Artist Feature
For Ayla’s brand, Ayla Creates Anywhere, we developed a visual language that feels immersive, theatrical, and female-forward, capturing the archetypal, playful energy at the heart of her practice.
The typography is a balance of classic and whimsical, to feel as if exploring a secret garden made up of letters and floral illustrations with use of a designer typeface by @celinehurka. This experience allows viewers feel nostalgic, as though entering into a world of folklore in a storybook.
The primary submark is a customized “A” with a leaf illustration to coincide with her brand signature green color, inspired by Ayla’s noticing of the tone of leaves when the sun is casting light through them. This color is currently used as her background color of her main homepage on her website.
The alternate brandmark is inspired by historical archetypes in its style and was created by using an actual image of Ayla as Bertha Mason from “Where Women Begin To Feel”, a photo series where Ayla explores women characters in classical literature and seeks to give them more voice and agency while honoring their original texts. The honesty of this mark shows Ayla in her element while honoring powerful women in history.
Visit aylacreatesanywhere.org
For Ayla’s brand, Ayla Creates Anywhere, we developed a visual language that feels immersive, theatrical, and female-forward, capturing the archetypal, playful energy at the heart of her practice.
The typography is a balance of classic and whimsical, to feel as if exploring a secret garden made up of letters and floral illustrations with use of a designer typeface by @celinehurka. This experience allows viewers feel nostalgic, as though entering into a world of folklore in a storybook.
The primary submark is a customized “A” with a leaf illustration to coincide with her brand signature green color, inspired by Ayla’s noticing of the tone of leaves when the sun is casting light through them. This color is currently used as her background color of her main homepage on her website.
The alternate brandmark is inspired by historical archetypes in its style and was created by using an actual image of Ayla as Bertha Mason from “Where Women Begin To Feel”, a photo series where Ayla explores women characters in classical literature and seeks to give them more voice and agency while honoring their original texts. The honesty of this mark shows Ayla in her element while honoring powerful women in history.
Visit aylacreatesanywhere.org
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